February 21, 2010 Leave a comment
From my initial entry during the original dot com boom with Fullmoon Interactive (full service interactive agency) to then moving on to become a co-founder of Smooth Fusion. SF provided the technical heavy lifting to enable campaigns for agencies in the Omnicom, WPP & Interpublic networks. The main constants were always digital + agencies.
For the last five years I have been on the forefront of the enterprise social media explosion thanks in part to my involvement initially with Telligent Systems (Community & Social Analytics driven platforms) then as the Chief Marketing Officer of INgage networks (Cloud computing based enterprise & gov 2.0 integrated social solutions).
During this time I had the privilege to partner and be a part of cutting edge usage of social media by a number of Fortune 1000 companies (Dell, Microsoft, Electronic Arts, Starbucks, P&G, American Express to name a few) and now I look forward to enabling brands via my experience with social strategy definition (KPI’s, ROI) implementation (Community, Crowdsourcing, Mobile, Consumer Networks, Social CRM) and measurement & analysis (Online buzz monitoring, Social Analytics) officially from the agency side!
I recently joined an extremely talented team at Red Urban (Dallas, TX). Red Urban is an OMNICOM group agency that provides comprehensive digital solutions for our end-clients and agencies throughout the Omnicom network. Our primary focus is world class creative & digital (Rich Media, Web, Social) strategy with an emphasis and expertise in integrating social channels and best practices into a brands digital strategy.
My role as the SVP, Digital Strategy will enable me to call upon every element of my experience in defining digital/social solutions while also keeping an eye to the future via emerging technology.
I definitely look forward to collaborating with our team and partners to deliver compelling digital campaigns that truly leverage the power of social as part of an overall digital strategy.