July 13, 2010 Leave a comment
Today I was the host of the weekly Hashtagsocialmedia tweet chat. Our topic was integrating mobile with your social strategy with a focus on strategy, best practices and tactics.
Mobile is a hot topic and according to comscore with 234 million americans aged 13 & older using mobile devices in the US that trend is not changing anytime soon. Of that 234 million 49.1 million in the US now own smart phones. With the continued adoption of smart phones we are on the cusp of changing how mobile can impact a brand.
In today’s chat we discussed the following topics:
1) How would you integrate mobile with your social strategy
2) How do you maximize the mobile web?
3) What tactics & why? (Proximity, Geo-location, Augmented Reality, QR Codes, SMS)
All with the mindset of integrating and extending digital & social via mobile.