September 30, 2011 2 Comments
Integration of Augmented Reality experiences into marketing programs has been on the rise over the past few years. Previously I wrote on the topic of Augmented Reality & Brands.
On a recent trip to Canada I met with our Toronto team and we discussed a recent Red Urban execution for Volkswagen Canada. Red Urban incorporated mobile augmented reality with outdoor placements in bus shelters & billboards for the new VW Beetle campaign.
The execution starts with a call to action to see the juiced up beetle perform. The user is then prompted to download the VWJuicedUp app by going to VWJUICEDUP.CA.
Once downloaded the user is then prompted with next steps.
Once the user points their mobile device at the A/R marker the fireworks begin.
Sample Bus Shelter with AR marker
Juiced Up Beetle
Still Going. Note the VW Floating Logo
Here is a video of the Juiced UP VW Beetle.
Next is the Billboard Execution. Note the Marker highlighted below.
The AR animation interacts with multiple elements
Note the holes as the Beetle crashes through and then comes back again.
I am a fan of integrating emerging technologies into traditional methods and am always looking for the perfect intersection between campaign objectives and innovative solutions.
Credit to Red Urban as the agency, Bully! Entertainment with the Animation/Design & String as the AR platform.
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