BlackFin360 – Innovation To Reality
Tom Edwards is a professional futurist and keynote marketing technology speaker covering data, digital, artificial intelligence, marketing technology and emerging media trends
Recently my article 9 Tech Trends Marketers Can’t Ignore in 2016 was the lead cover story for iMedia.
From virtual reality and social messaging to dark data and sequential storytelling. 9 Tech trends explores key territories that will have an impact on consumer marketing in 2016 and beyond.
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Below is my comprehensive slideshare recap of CES 2016. There was a lot of content and interesting tech on display. I distilled it down into 6 strategic territories for your consideration that includes an overview and key takeaways for marketers.
1. The New Reality – Outlining the various virtual reality offerings presented including advancements in hardware, content creation, VR consumer services and sensors that create active VR experiences.
2. 3D Everything – A look at the advancements in 3D printing and scanning that has the potential to disrupt product prototyping as well as personalized medicine and mass customization of products.
3. Beyond Screens – This is a comprehensive look at new forms of computing and ways to connect with consumers through light, neural feedback systems and holograms.
4. Accessories that Empower – A key factor in digital growth has been the creation of systems that empower consumers to create, be it images, videos, etc. This section focuses on the next evolution of accessories that will empower the creation of immersive experiences.
5. Smarter Home – There is an arms race for to be the primary hub for the smart home. This section provides examples from Lowes, LG and others who are working to connect IoT systems and the profitable ecosystem of sensors that accompany it.
6. Intelligent Robotics – Emotive robotics and artificial intelligence will fundamentally change consumer behavior. This is a recap of intelligent robotic systems that were on display at CES 2016.
Here is the full deck recapping CES 2016
Follow Tom Edwards @BlackFin360
I was recently asked by Adweek to provide commentary about how Twitter’s increase to 10,000 characters can add value for brand marketers.
“The biggest reason they are making the shift is not just for user behavior—to me, it is to increase the platform’s capabilities in search,” said Tom Edwards, chief digital officer of agency business at Epsilon. “With more content, it will be about getting more insights on individual behavior and other ad opportunities. This change allows to search more content, signal of users and increase the platform’s targeting ability.”
Follow Tom Edwards @BlackFin360