Tom TheBlackFin Edwards & BlackFin360 are your one stop shop for digital, social, mobile & emerging tech strategy & solutions
May 11, 2013 Leave a comment
I will be a part of the 9:15 am- 10:15 am time slot discussing the power of live sports programming and how Social TV is engaging viewers and driving new revenues at home and in arenas & stadiums. Here is the full list of speakers.
April 23, 2013 Leave a comment
When you are part of the “idea” business you spend a lot of time thinking, curating and throwing things (figuratively & sometimes literally) against the wall. Sometimes things stick, sometimes there are dead ends, but you are always in search of the slightest germ of an idea to spark creativity.
This stream of thought reminded me of a quote from the movie Inception that has stuck with me. It is when Cobb (Leonardo DiCaprio) makes the following statement:
“An idea is like a virus, resilient, highly contagious.“
Applying context to marketing, a good idea can be highly contagious. You begin to immediately see the “legs” of the idea and how it can potentially extend out. Whether it is tied to a larger brand campaign, branded content or even an activation, a good idea change the game for a brand.
I had an “Inception” moment when members of my team Brandon Stuart, Creative Director & Mike Chiavetta, Director of Social Strategy @ Fanscape/TMA, began discussing the concept & strategy associated with the Callaway activation that is outlined below. There are moments when the consumer + idea + channel + message = compelling consumer engagement program.
The Callaway Hit The Links activation was the result of a close partnership between Callaway and Linkedin to leverage their API’s and create a relevant connection with the target consumer and overlay a fun concept that is built to be shared.
When it came to developing the creative concept I asked Brandon Stuart, Creative Director at Fanscape to share his thoughts on the program.
“Hit the Links is an example of the potency a concept can have when it is derived at the intersection of creative and strategic thinking. We set out to create a consumer engagement experience that is truly first of its kind, yet still effective and personable in nature. Since golf is often an organic dialogue between professionals, Hit the Links positions Callaway as a catalyst that sparks conversations on the biggest professional network in the world. We are fishing not only where the fish are, but also where no other golf brand has fished.“
When it came to the strategy I asked Mike Chiavetta, Director of Social Strategy at Fanscape to discuss how strategy impacted activation.
“Hit The Links is the result of rigorous immersion with the brand and business. Our mission going into this was to know everything about Callaway so all of our work will result in moving their business forward and create stronger connections with their consumers. The insights we uncovered from recent trends in the category, research planning, social data and consumer behavior gave us the end result of what core golfers desired. Creating an experience that fulfilled those desires was the fun part. Theres nothing like watching all of the pieces fall into place and know coming out that you have something special.”
Here is an overview of the program:
It all starts with a simple invite that comes from the native Linkedin messages feature. By connecting the message from a direct Linkedin connection, we are creating contextual relevance for the recipient, increasing the probability of taking action.
Next you are sent to a visually appealing landing page that outlines the value proposition & call to action. This is the “why” you should engage.
Next is the authentication to connect your network with the program. This is a key point of enablement for the experience. By leveraging the authentication directly and by connecting the user to their network across both mobile & desktop allows us to provide as seamless an experience as possible.
Once connected, you then have the option to begin selecting your golf foursome. The benefit to the consumer is the opportunity to create the “ultimate golf business trip” for you and three of your connections. You pick your ideal foursome and sign up for a chance to win an advanced fitting experience and get a custom built set of clubs, a round of golf & test the new HEX Chrome+ all at Callaway’s headquarters.
The system will auto-generate a golf foursome, or allow you to pick your group from your network. At this point there is also an opportunity to opt-in and view the rules of the promotion.
Once you finalize your group, you are ready to finalize your entry for the day. It is possible to gain additional entries daily with different foursome combinations.
Once your group is finalized, you have the opportunity to let the members you selected know they have been selected and they have the opportunity to create their own entry as well. All messaging is delivered via the Linkedin native message functionality.
Also, there is a sampling initiative tied to the program as well. The first 1,000 participants can claim a box of HEX CHROME+ golf balls courtesy of Callaway to further drive a direct connection of product to the consumer.
I am incredibly proud of the team for this concept & strategy. Key members of the creative team were:
Special thanks to Brad Alesi, Director, Digital Engagement @ The Marketing Arm for contributions to the Fanscape Callaway Team.
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March 19, 2013 Leave a comment
By now you have most likely heard through the grapevine (last “vine” pun I promise) about Twitter’s new Vine app and it’s many pros & cons. Many call Vine the Instagram of video as it goes beyond static images by allowing for 6 seconds of context tied to pictures, motion & sound in the form of looping videos optimized to be shared.
Twitter launched Vine on January 24th, 2013 and it has not left the top 20 in the app store since launch. Vine’s six second video loops are quick, lightweight pieces of content that are ideal for social sharing. Initially launched via a mobile app for iOS (Android app in development) this high-level version of an animated gif is quick & easy to capture. Just point your device, touch the screen and the app records up to 6 seconds allowing for starts & stops.
According to Tech Crunch, Vine (2.8% penetration) has taken an early lead over the likes of Viddy (0.5) & Socialcam (0.2). There is significant opportunity tied to short form video assets & social sharing as the same article referenced that 98% of overly active users shared photos whereas only 4% shared video.
With the recent changes announced by Facebook and the importance of visual content that drives engagement, having the opportunity to create short-form content may be a powerful tool for brands to consider.
Vines can be a powerful addition to a solid content strategy. Whether it’s showcasing supplementary branded content or simply finding a relevant extension of your brand to highlight, Vine can provide yet another option to keep users attention.
Here are 12 examples of Vine in Action:
1) Drive awareness to an experiential event
BeatsByDre teased the opening of it’s SXSW Pill Clinic with this Vine.
2) Share Unique Branded Experiences
Urban Outfitter’s SXSW alien teased via Vine
3) Highlight Brand Advocates
Kid Robot highlighted a user’s Vine
4) Pop-Culture Co-Creation in Action
Houston Texans merge their fans & brand with pop culture relevance
5) Preview Products
Intel is leveraging Vine to preview technology
6) Highlight a Cause
OKC Thunder highlighting a social cause via Vine
7) Extend the Brand Persona
Trident is using Vine to extend the core attributes of their brand
8) Preview with visual context
Warner Bros. promoting a movie with relevant context
9) Share Important News
Kickstarter announces a record
10) Drive promotional awareness
Sacramento Kings showcasing promotional items
11) Leverage Vine for promotion
Regal Cinemas leveraged Vine as part of a promotional announcement
12) Fan Appreciation
Chick-Fil-A show fans appreciation via Vine
Be aware when leveraging Vine that there are issues with quality control, as the current version does not allow moderation. The focus should be less on community building & aggregation and more focused on creating content that is then distributed through owned channels.
Also note that it is important to determine the message that is to be conveyed and ensure that it ladders back to the core attributes and persona of the brand prior to just filming.
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March 12, 2013 Leave a comment
We have seen the Dark Knight Rise, we have seen Darth Vader give in to the dark side, we have seen a very dark rabbit in Donnie Darko. What do each of these film references have to do with Dark posting? Nothing unless they are deploying dark post ad units to promote themselves.
Always looking for any reason to post about Darth Vader
Dark posts sound more ominous than they actually are. No, these are not posts by some secret society or the underbelly of Facebook. Dark posts are a type of ad unit that does not get organic distribution via a brands owned presence.
Basically, the unit would look like a Facebook page post ad unit, only the post does not actually exist on the brands timeline. The post is created for the sole purpose of targeting a very specific and relevant message to it’s intended target. This opens up a number of possibilities to segment messaging to a specific audience (male vs. female, different age demo’s, etc..) with the benefit of the rich creative of page post ads vs. standard marketplace units without compromising the brands publishing cadence.
Today, Facebook announced that dark posting is now supported directly in the News Feed. This is most likely tied to the upcoming changes to the newsfeed to further extend the targeting and segmentation for brands without overposting across feed types.
According to Facebook… “This functionality will allow you to access our most engaging placement on the site while still preserving the tone of your Page. Therefore, you can optimize your ads by creating different versions of the same message to see which one performs best. All advertisers will see this change in the placements section when they create an ad or sponsored story using the dark post via the create flow, Power Editor or API.”
Twitter has also enabled Dark posting options as part of their paid suite of ad tools. If you are looking to further segment or target a specific activation or promotion, Dark Post types are an option that will provide additional context to the target without compromising the communication to the whole.
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March 7, 2013 3 Comments
Today Facebook held an event to announce the first major change to the Facebook News Feed in six years. The theme reinforced by the Facebook team was reduction of clutter by providing more choice and control over the content and stories users will see in their feeds.
“From the beginning, our goal with News Feed was different from any other social service was trying to provide… You should be able to share any content that you want. Status updates, links, photos, etc… You should be able to share with any audience that you want, publicly, with the world, with just friends, or privately” – Mark Zuckerberg
Here are feature highlights from today’s announcement:
The newly designed newsfeed will start rolling out in limited rollouts today with a focus on a “mobile first” design.
The new design is heavily reliant on the ability to segment content by feed type allowing for more control:
Within the News Feed design, photos are getting larger in the new design and attachments from links will also get more space. This will include a much larger image, a more prominent title, and a longer summary to accompany a linked story.
This is great, but what does this mean as a brand?
Visual Enablement: Further enabling visual storytelling and cross platform consistency are at the heart of the change. One of the forgotten elements previously is the brands cover photo. Yes, it will pop in the newsfeed when the image changes, but with the refresh the cover photo will be pulled into page “Like” stories in the news feed for both organic & paid. This will provide more context about the page, but also provides another opportunity for the brand to be relevant and engaging with their cover photo & profile photo combination. More frequent updates may be required to ensure that brands are maximizing their opportunities.
Also note that when people and pages post photos, Facebook will try to display the caption on top of the image if the caption is legible and the image does not contain text and when the image is of sufficient size (at least 425x157px). This puts additional emphasis on either minimal or extremely engaging copy.
Engagement: The core motivation of this revamp is focused solely on keeping users engaged by allowing more freedom and control over the platform and the information that is relevant for them. Facebook is positioning this change as a more engaging place for brand messages. The goal is to get more people spending time reading and interacting with the news feeds and this should beget more opportunities for us a marketers to reach & engage with our audience.
In my opinion it is too early to tell whether this is good or bad news for brands. The fear from a brand perspective is to lose engagement opportunities by being relegated to a lower visibility feed such as the “following” feed, which currently will not support paid at the initial rollout, but Facebook left it open for opportunities later this year.
Also, one key point to consider, the affinity & engagement of content is key in this new structure, as the more individuals engage with content, the higher the position within the feeds. Obviously this is a key attribute of EdgeRank, but engagement on a post level is still as important as ever. Facebook did confirm that as of now the change is mainly aesthetic for desktop and there will not be a change to Edgerank as it stands today, however this is something that continues to evolve and I would not be surprised if there are changes when the change is fully rolled out to the public.
Paid: The initial rollout will focus on better utilizing paid assets via incremental value adds vs. new streams tied to feeds . but Facebook did leave the door open for injected paid units into subsequent feeds such as “following”. Let’s fast forward for a moment, the new feeds will offer more opportunities to append paid for both small & large advertisers as a whole. The new model also reinforces spend on the post level to further drive visibility of content across feeds. It will be interesting to test media against feed types as units become available as the new design looks to further enhance existing units and offer more opportunities for engagement.
Example of new Page Post Ads
Example of new Sponsored Ads
Brand Reach & Visibility: More real-estate should theoretically increase the throughput of branded content if it is optimized for EdgeRank. This also reinforces the importance of having a relevant content strategy that can maximize content distribution across the various feeds. The thought is that this change will net more visibility for brands moving forward. The key to increasing reach and visibility is to combine organic engagement and then amplify the content via paid that is driving engagement naturally. This Pwned Media approach will optimize paid while leveraging the best of organic engagement to propel content and further drive impactful brand reach & visibility.
The assumption on increased engagement through segmentation/multiple feeds may have an initial lag. The native user behavior of the primary newsfeed as the consumer catch-all and primary point of engagement will remain for awhile until users are reconditioned to filter feeds. One of the inherent benefits of the news feed over the last six years has been tied to the simplicity and minimal effort on behalf of the user to engage with content. It remains to be seen how much usage the secondary feed options will see in terms of interaction type.
Analytics: From an analytics perspective, my hope is to also append feed distribution as an option to track content performance. This would then inform content decisions in addition to social interactions to further optimize content for optimal impact. As it stands today, Facebook has stated there will be no immediate impact on performance, and they will continue to monitor various performance metrics, including performance of Page posts and paid media.
Here is a link to Join the waiting list for the new News Feed.
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February 12, 2013 Leave a comment
Today I met with one of my local Facebook team members as we were partnering on a client initiative and our conversation sparked an interesting thought about the future of newsfeed publishing and how brands should be thinking about maximizing their publishing strategies as Facebook’s platform continues to evolve.
I have recently written a number of posts on the subject of Facebook publishing from the intersection of Paid & Owned, the importance of visual storytelling and best practices for optimizing content. All of these topics are relevant to this conversation and further frame the importance of the following statement:
“Everything happens in the newsfeed vs brand pages“
This was an incredibly simple statement that all of us who publish on behalf of brands sometimes take for granted. The numbers definitely back up the statement with 115 billion impressions served daily via desktop and 65 billion newsfeed impressions served daily via mobile.
Think about your own behavior when it comes to interacting with brand related content on Facebook. How often are you clicking through to a brands page to consume their content? This divide is even better visualized when it comes to users mobile interactions?
Where do you consume brand messages on the desktop?
This becomes even more apparent via mobile!
The reality is most social interaction happens via the newsfeed. Interactions being likes, comments and shares. Most brands approach content publishing from the perspective that users come to the brands page and consume their content in a linear manner. The reality is brands need to create a publishing strategy that is optimized for Edgerank and based on deliberate content buckets that are relevant & engaging for the brands audience that can be consumed in a non-linear manner but still represent the core social persona of the brand. This requires a detailed strategy that is grounded in the core attributes of the brand that then leads to content pillars that are designed to maximize engagement.
The following graphic represents the % breakdown across interaction types.
With so much consumption happening via the newsfeed, shouldn’t the in-stream experience/opportunities be as relevant and compelling as possible? This leads me to what I see as the next step in the evolution of brand publishing and that is going a step beyond visual storytelling and incorporating compelling interactive experiences to enhance the publishing strategy.
The recent announcement and coverage of Stipple’s Facebook support and subsequent usage by Justin Timberlake to provide interactive cover art is a glimpse into the future of newsfeed publishing.
Interactive posting is not a new concept. I remember first seeing this executed by Vitrue’s platform back in 2011 via the Buffalo Wild Wings example below. Leveraging this type of interactive content publishing was one of the enabling factors that has driven Buffalo Wild Wings to acquire over 9 million fans. Their content strategy has led to an engagement rate of 4.8% over the last 30 days with over 477,000 interactions. Having a point of differentiation in-stream has led to positive results for the brand.
The number of vendors supporting interactive posting in-stream has grown since 2011 with shops such as Shop Igniter providing solutions that are optimized to support rich interactive in-stream campaigns to drive lead generation, giveaways, promotions, etc…
The real key point of differentiation now vs. then is the ability to create immersive newsfeed experiences for both desktop & mobile by leveraging responsive design. Now it becomes easier to publish across both desktop & mobile to drive in-stream & even in-app (Facebook’s app) interaction.
The example below shows an example from Shop Igniter’s platform that enables in-stream video that then drives to a mobile optimized experience based on responsive design that allows the flexibility of staying within the application, but also allows the addition of an action object in the experience that extends the reach of a users action beyond the newsfeed into the activity ticker. This is a key element to further drive distribution and discoverability of content as well as the fact that the newsfeed does not support action objects directly.
The GoPro example is a great example of a light weight execution that does not rely on driving to an end destination to generate engagement & story creation. This in my mind is the next evolution of content publishing in-stream.
Similar to the evolution of static banners to rich media, creating compelling content that is optimized for EdgeRank, light weight in design and contains the experience within the existing stream and Facebook application across both desktop and mobile that also taps into the social graph to append actions is an ideal addition to an owned content strategy.
This also maximizes the principles of real-time paid amplification that I have discussed in the past because these are actual posts being created on Facebook’s platform that can fit seamlessly into a paid media strategy.
The other benefit to this type of publishing is the engagement data on the content level that can drive further optimization of content moving forward. By tracking impressions, engagement rate and social actions, we can directly map to our core KPI’s.
When it comes to Facebook, it is not enough to just have a content calendar. It is incredibly important to have a true strategic framework that outlines the brands publishing strategy and how the content will be optimized to drive targeted reach, but it is also important to leverage interactive assets to drive tangible results and activation where appropriate.
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January 30, 2013 Leave a comment
I have been following Stipple for a while now and with today’s big announcement tied to Facebook support launched the platform to the forefront of my mind to support social content & publishing strategies. What is Stipple? If you have not heard about the service, Stipple allows you to embed interactive hotspots into an image to create additional connections directly within the image. Today’s announcement is key for those who manage owned properties as now Stipple supports direct publishing support via Facebook a feature that has been missing to date.
Now it is possible to add a data driven overlay to an image that can create connections directly from the newsfeed that allow users to take action. Whether it is to drive to a branded destination such as the brands Facebook brand page or .com, create a quick path to purchase opportunity by linking the image to an e-commerce based product, embed a link to videos that relate to the image, or create additional connections as outlined below.
Today’s announcement is a huge addition for those of us who manage Facebook brand properties. Combine this with my recent discussions associated with visual storytelling to drive engagement and you can create a rich experience that can immediately extend the reach of a static image.
With a majority of engagement happening directly from the newsfeed, adding a rich content overlay to images can optimize associations related to the content. The combinations and support possibilities are endless. Whether it’s supporting branded content, promotion, acquisition, etc… the flexibility to tag and append content to an image is a great way to maximize story creation and connection throughout an integrated approach across channels.
In November of 2012, Stipple rolled out the ability to support Twitter publishing. From a single Tweet you can surface videos, photos, etc.. in-stream vs pushing to another destination. Adding a rich content overlay through this media is a great way to extend static images, or link to terms & conditions for a Twitter driven promotion, etc…
I first noticed a Stipple execution by IKEA and I immediately saw the potential. The ability to claim attribution, but also create a centralized experience with various access points is something that create additional value for online retailers. I immediately started to tout the benefits to this approach, but there were limitations to social sharing until today. Now with the additional support for Facebook & Twitter, the value of this platform increases exponentially for those who drive owned asset creation & publication.
It’s one thing to publish and push content out, but having the ability to measure the engagement and reach of each individual image and the interactions that Stipple creates is another advantage to leveraging this platform. As you can see below, Stipple allows the tracking of engagement and reach so image interactions can be applied into the current KPI’s associated with your publishing strategy.
I would definitely recommend evaluating Stipple and the potential impact to your publishing strategy.
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January 28, 2013 5 Comments
Recently, I had the privilege to speak at the Dallas Digital Summit discussing the convergence of owned & paid media. The talk covered the importance of visual storytelling and the intersection of real-time paid amplification.
One of the outputs of the presentation is a new phrase that better defines the intersection of paid & owned media. Being a gamer of course I gravitated towards “PWNED media” as the new descriptor for this emerging trend.
There is a consistent theme coming from Facebook regarding owned content strategies. Whether it’s a Facebook conference, on-site at Menlo Park or other interactions with Facebook team members you will consistently hear the phrase “Storytelling”.
This definitely makes sense as Facebook’s platform is organized around the generation and amplification of stories.
With this in mind, one of the more powerful elements to incorporate into an owned content strategy is visual storytelling.
Think about this for a moment… when we were first learning to read, our parents most likely used picture books to begin to create associations between visual images and the context of the story.
The same thing still happens now as adults.
A picture paints a 1000 words, images are more powerful storytellers than words. Within Facebook, timeline now showcases and rewards brands that use visual imagery to help tell the brands story.
In the past I have written about the importance of Edgerank as well as recent changes to the algorithm. In order to optimize owned content, it is important to drive engagement around that content.
Creating engaging visual content is definitely the first step to maximize the platform, but there is another step to further drive the reach and impact of visual content.
This is where the paid portion of “PWNED Media” comes into play. Instead of having a separation between owned content & paid campaigns, there should be an intersection to drive a more efficient media spend.
One of the ideal methods to drive engagement both within an existing fan base and beyond is to execute real-time amplification of engaged content.
In layman’s terms take owned content that people are already engaging with and add it to the targeted paid inventory to further maximize the reach of content that people already find interesting.
This is done by setting a pre-determined virality rate based on the size of the fan base and a carefully calculated threshold based on engagement.
This ensures that content that users find compelling can be maximized on behalf of the brand and also serve as an acquisition driver for like-minded fans that align with the persona of the brand.
To my knowledge only 2 brands are actively executing a “PWNED Media” strategy and I lead the social strategy for one of them. If you are interested in hearing more about real-time amplification in action please reach out to me.
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January 15, 2013 2 Comments
Recently Facebook announced one of the biggest changes to their search feature to date with the limited beta release of Graph Search. Mark Zuckerberg stated Graph Search would become the third pillar of the Facebook experience in addition to the News Feed and Timeline. This post will review the features of Graph Search while also outlining what it all means.
Here is the official announcement from Facebook
The creation of Graph Search is reflective of the current direction of social which is the inevitable convergence of social and search. With so much information being created and limited alignment between traditional search and the social graph, Graph Search could be a key bridge to a new type of search behavior based on relevant and timely socially curated content.
Example of Bing Facebook integration which applied social as an additive to traditional search. Graph Search takes the inverse approach of searching inside of Facebook.
When you begin to dig into the initial information about Graph Search, it is not intended to be a true web search engine like Google or Bing, but an engine that will search out information across all of Facebook and provide personalized answers to queries about people, photos, places & interests.
Here are various examples of the types of searches that can be conducted.
Here is an example of my friends in San Francisco, as well as recommendations of individuals with similar interests in the area.
Here is an example that leverages Friends Check-In’s via social graph data to uncover Restaurants that may be of interest when in London
Here is an an example of the capability to search for specific types of photos either that you as a user have liked, or topical such as the recent Red Bull Stratos jump.
The Search Graph is a natural extension of the curation of social graph data. By creating deeper connections across interests and access to crowdsourced information, Facebook will now be enabling a cleaner connection to relevant content beyond simply searching for users, brands and apps.
This immediately jumps to questions of privacy from a users perspective. The current explanation is that the Graph Search will honor your privacy settings and only show information to your friends if your privacy is not set to public.
WHAT DOES THIS ALL MEAN?
For starters this will eventually play into the Facebook revenue model. Initially this will be an ad free feature, but make no mistake, by further aligning interests with broader behaviors beyond a profile, it will help to further enable personalization as a search and interest overlay and will become an even more accurate tool to re-target relevant ads.
Also, by adding this as a third pillar, Facebook will eventually be able to monetize against Facebook centric search in a similar manner to how Twitter can place ads via search results with their various promoted products.
Here is an example of a Disney Twitter query that immediately ties into the upcoming Hansel & Gretel movie as a paid unit.
From a brand perspective, this will mean more avenues to differentiate via search results. If the users behaviorally adopt the new way to engage with the rich and relevant content within the social graph, then placement upon search category & interest relevance will be at a premium.
Similar to Google Adwords & promotion of Google+ accounts, brand positioning associated with search may become the new premium Facebook units if users adopt the platform.
It will be interesting to see if the existing Facebook recommendation engine will be put into service as the vehicle that enables placement associated with the results of the search. I did recently speak directly with Facebook and confirmed that the current recommendation engine is not a brand controlable asset, meaning it is not currently part of the paid options to insert a brand, it is strictly algorithm based. But with this new development, the recommendation engine may be a critical component to differentiate from the rest and that will most likely come with a cost.
Example of the Facebook Recommendation Engine for Apps
I am certain that this will have a significant impact on Facebook as a platform moving forward. The amount of objects being added to the social graph will continue to scale at an exponential rate as the introduction of action objects (verbs) into the social graph in addition to all of the various pieces of content that create via interactions with Facebook will now be applied to a system that will make connections beyond the individual more feasible and better align individuals and brands.
Building a system that can now quickly mine relevant information that is based on interests and likes vs. traffic is an interesting proposition, especially when applying the overlay of your social graph with real world use cases such as finding a restaurant recommendation in a new city through the platform you already check 20 times a day.
While there was no immediate mobile support announced, previous behavior suggests that this will also further drive the move towards mobile enablement. If you are able to extend your social graph beyond 1:1 interactions to actually leveraging the data while you are on the go, this is an incredibly important addition and one that will have a significant impact on the future of Facebook’s mobile ad platform.
It will also be interesting to see if a new algorithm, such as edgerank for the newsfeed, can be organically impacted by the amount of followers to a brand (similar to Google+ recommendations via search) or if other factors such as engagement or virality rates will impact which content types (brand content) will be served.
Example of the EdgeRank Algorithm
Facebook initially has recommended the following:
1) The name, category, vanity URL, and information you share in the “About” section should be up to date.
2) If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.
There was also an ominous tease towards other factors defining search results. Some early thoughts are possibly tied to engagement & virality rates. It will be interesting to monitor the progression of Graph Search with no immediate mobile version, no Instagram integration, API’s and English only at this stage of the beta, we will monitor the evolution of Graph Search and Facebook SEO.
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December 10, 2012 Leave a comment
Recently my commentary was featured in a DM Confidential article discussing the Top 10 Best Practices for Creating Effective Landing Pages for Lead Generation.
When it comes to platform providers, I am a big fan of the KickoffLabs product offering. I highly recommend their offerings when creating viral landing pages & beyond.
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