In order to drive tangible business results in today’s digital world it is paramount to have a fully defined digital/social strategy prior to spending any marketing dollars.
I have worked with many Fortune 1000 companies (Hasbro, Electronic Arts, Microsoft, Dr. Pepper/Snapple Group) to properly analyze, create and execute comprehensive digital/social/mobile programs based on my strategic insight.
With a proven methodology and combination of audience analysis, creative concepts, channel specific tactics and measurable KPI’s let me work with you to define your next go-to-market strategy.
Blackfin360 digital & social engagements provide analysis & recommendations for:
• Competitive Market
• Primary and Secondary Consumer Bases
• Purpose and Motivators
• Communication Strategy
• Channel Identification & Integrated Approach
• Strategic Partnerships
• KPI/Measurement Plans
“Tom did an in depth market analysis that supplied critical information for a strategic launch in a new international market. He was able to understand cultural nuances that would have been overlooked by our team. He was a pleasure to work with and very informed on our recommended implementation strategy. I would happily work with Tom again.”
Dax Davis | Entrust | Director, ECS Marketing & Social Media