August 26, 2011 Leave a comment
Although it has been available for a while now, one of the under utilized options to drive a Like for a Facebook Brand page is as simple as texting like_____ to 32265 (FBOOK if you are in the US). In the case of our facebook page, you would text “Like BlackFin360” to 32265 without the quotes. All that is required is that your mobile device is confirmed to your Facebook account.*
This method is a great alternative to 2D barcodes to Like or printing Like Us on packaging as it is directly actionable and once the user has confirmed their mobile device it is as simple as texting Like and the brand page name. The user will then not only receive updates via their newsfeed but any brand that they like via text will also receive the latest updates from your brand page directly as text messages.
Recently, Facebook was driving activation around local markets and provided Text to Like stickers for window fronts of local retailers.
Here is an example of a Text to Like sticker
As I mentioned above, in order to capitalize on this feature a users phone needs to be confirmed with Facebook. Below is an outline of what is required to confirm your mobile device with Facebook.
Open the Facebook mobile app then to settings at the top left. Or you can go to the mobile tab of your Account Settings page to activate Mobile Texts. Click “Register for Facebook Text Messages” and complete the steps that follow.
Step 1 Select Country & Mobile Carrier
Step 2 is confirmation
Step 3 Like the Page
As I stated previously, instead of simply stating find us or Like us on Facebook, capitalize on an opportunity to drive a Like on a direct mail piece, speaking at a conference or possibly on packaging. Most people have the ability to text and this is an untapped acquisition play that is more directive & enabled by quick response vs. passively asking for a like and putting the onus on the user to find the brand page, then Like it.
*If you are in a different country, here is the list of activation codes.
Follow Tom Edwards @BlackFin360