Madden Bowl XIV

Madden Bowl - XIVTonight was the invite only Madden Bowl XIV put on by the Electronic Arts Tiburon team. It was a great event. A number of NFL stars squared off to see who would be the Madden Bowl XIV champ. Kellen Winslow Jr., Willis McGahee, Marshawn Lynch, Chad “Ocho Cinco” Johnson, Jason Whitten and others all virtually took the field to see who would win the coveted Madden Bowl trophy.

After a few rounds the finals came down to Willis McGahee and Marshawn Lynch. McGahee took home the coveted Madden Trophy 43-7.

The event was being blogged live by Will “Raczilla” Kinsler, Madden community manager.

Will Kinsler - 640

Also, It was great to hang out with Mike “MJ” Johnson (Below) and Reg Hamlett of EA Sports and all of their associates during the event.

Tom Edwards - MJ

Halo Expanded

halo-booksWhile flying to San Francisco today I will be reading The Flood book 2 of 3 in the initial Halo book series. Normally I read business related books discussing the latest on management, marketing, sales and leadership. On occassion however I like to read something…. fun.

Being the avid gamer that I am and growing up on a healthy dose of Star Wars and all things space related it is not a stretch that I like Sci-Fi fiction. When I was a pre-teen I read every Star Wars book I could get my hands on. I really liked the fact that the books expand on the core themes of the movies but took on a life of their own.

I really enjoyed the recent Halo 3 release and to this point had only played through the various titles not thinking about the how, when and why the story took place when it did and how the characters became who they are in the game. I had recently picked up a gaming industry magazine and it had excerpts from all 5 books and I was immediately hooked. I went out and picked up the initial 3 book set and tore through the first book within a couple days.

I won’t go into a lot of detail around the actual contents, but if you are a fan of the game and are looking for a fun read I would recommend picking it up. After the Halo series I will turn to the first Mass Effect prequel titled Revelation.

Super Bowl XLII

gridironIt has been confirmed that I will be going to Arizona for a week of events for Super Bowl XLII.

I will be supporting the Gridiron Greats assistance fund. The fund was created by Mike Ditka, Willie Davis, Harry Carson, Gale Sayers and others. The fund benefits retired players in need.

The Super Bowl XLII events will bring together the largest gathering of NFL legends and Hall of Famers to date. Some of the attendees will include the likes of Earl Campbell, Barry Sanders, Lawrence Taylor, Marshall Faulk, Gale Sayers and over 50 others. This is a great cause and we wanted to provide support by offering our products and services.

The week will be filled with events which will include Mike Ditka’s Gridiron Greats dinner of champions, Gridiron Greats Golf Event, Celebrity Poker Event and a Gridiron Greats Super Jam and I will bring you blog coverage from the various events as present and past NFL players blog about the events on our platform.

In addition to the Gridiron Greats there will be the NFL Experience theme events,  an invite to a Nike Event and an invite to EA’s Madden Bowl (Thanks MJ) that will also be on the agenda.

It should be a great week!

GDC 2008

GDC2008I confirmed today that I will be attending the 2008 Game Developer Conference February 18-22 in San Francisco.

I am very excited about attending as outside of the networking and expo portion the key areas that I am interested in are the business and management topics of “Make the Community Part of Halo” and advertising and games.

The “Make the Community Part of Halo” discussions are very key as it talks about the bungie.net experience and how they worked to make community an integral part of the game itself.

I have worked with Microsoft Game Studios, Ensemble Studios and of course Electronic Arts on the Skate and NFS ProStreet titles fall along the same lines. So if you are attending the event let me know and we will schedule some time to sync during the conference.

Mike Ditka’s Dinner of Champions

Today kicked off a series of events here in Scottsdale, Arizona. I am here to support the Gridiron Greats throughout the week for various events. Tonight kicked off with Mike Ditka’s Dinner of Champions. With over 50 NFL legends in attendance this was one of the largest gatherings of NFL HOF players all to support a very worthy cause.

During the event I served as the blogging admin for http://blog.gridirongreats.org and assisted various NFL legends including Gale Sayers, Mel Renfro, and Tim Harris as well as other NFL players such as Daryl “Moose” Johnston, Andre Reed, and Kyle Turley discuss their thoughts about the current issues facing retired NFL players today.

Mike Ditka
Tom Edwards - Mike Ditka - 640

Gale Sayers
Tom Edwards - Gale Sayers - 640

Daryl “Moose” Johnston
Tom Edwards - Daryl Moose Johnston - 640

CES 2008 In Closing

It is great to be back in Dallas! CES 2008 was a great event. From the Bill Gates hilarious “last day video” to all of the robots, gadgets and celebrities. CES is a definite must attend event for any tech/gadget lover.

Being the avid gamer that I am I was disappointed that there was not a larger presence from the gaming industry on hand for the event. The show was dominated by Home and Audio products. There was a “gaming showcase” area but it was mainly filled with resellers and start-ups. There was not a lot to be seen. Granted CES occurs after E3 but it would have been nice to have more of a presence. The only major studio that I saw was Activision and they had a very small presence at the event.

One of the most impressive sites of the show was a “life size” version of the Autobot Bumblebee on the showroom floor. The level of detail and the scale of the piece definitely made you take notice.

Tom Edwards with Bumblebee

The only issue if you can call it one is that you definitely notice that there are 130,000 people in a confined space. There are times when you are pretty packed into a small space all vying for a glimpse of the latest and greatest but you have time to see all that you want to see.

Until Next year… Viva Las Vegas… Thank you… Thank you very much!!!

Tom Edwards with Elvis

CES Day 3

Coming to you live from Las Vegas at CES 2008. Today was another good day. After some early meetings with the Microsoft Vista team and the High Tech team it was on to the convention floor for additional networking.

There were 35 football fields worth of booths and exhibits. There was a very large focus on Audio and Home Theater with some of the best booth experiences coming from Panasonic, Samsung, LG and Sharp. Others went for sheer size…. Sony, Microsoft, Intel and HP all had significant space dedicated to them. There were some truly amazing products and innovations. LG had the thinnest flat screen television that I have ever seen and the war between Blu-Ray and HD-DVD was being waged on the showroom floor. I will be posting a number of photos from the event in the photo gallery soon.

There was a lot to see as business was conducted on the show floor. I also had the opportunity to meet up with Larry “Major Nelson” Hyrb today as well as we discussed next steps regarding his blog. It is always great to talk to Larry. Be sure to check out his blog and podcast. He is the insider for all things Xbox.

Tomorrow will be my last day at the event and it will be the final push through the crowds of people and booths. It has been a great event so far and I look forward to talking to my targeted list of booths to close out the event.

Me with Larry “Major Nelson” Hyrb at CES 2008
Tom Edwards with MajorNelson

CES Day 2

Hello from Las Vegas. Today was another eventful day in Las Vegas. For most of the day I met again with the Microsoft High Tech Sales teams. Later in the day we did hit the expo floor here in the Venetian. The Panasonic “life wall” presentation was the most impressive of the day.

About 10% of the expo resides in the venetian but it was still as large of an expo as most standard conferences. There were all types of devices from Robots to data storage to replica Halo 3 plasma rifles. It was good to network and to see all of the great items. I have to say though there has been a serious lack of swag thus far. Of course with 130,000 attendees the goodies are few and far between.

Tomorrow we will hit the main expo hall. I will meet with Major Nelson as well as some other pre-arranged meetings. It should be a great day!!!

CES Day 1

Coming to you live from the Palazzo in Las Vegas… Day one is now in the books. Registration, networking and Rock Band were the orders of the day.

The focus of today was to meet with all of the Microsoft Sales reps that service the High Tech industry (~125 in attendance). After watching Bill Gates final keynote speech it was on to the Rock Band rock off. For those of you that don’t know Rock Band think Guitar Hero with drums and karaoke. We were to recruit members from the Microsoft to join our band and me and 3 Microsoftees made it to the finals. We put up the highest score of the night in the final during our set but ultimately lost the title (and the custom Zune prizes) to a team of seasoned Rock Band veterans. It was still a lot of fun though!

Tomorrow will be more networking with the Microsoft teams and then on to the CES expo hall as well as a meeting with Larry “Major Nelson” Hyrb of the Xbox team.

So far the conference has gotten off to a good start. Below is a pic of our “band” that’s me with the glasses on lead guitar :P.

Tom Edwards - CES 2008 Rock Band Battle - 1

How Much??? Really?!?

How much do we spend in the US on advertising? Well in 2007 we spent 283 billion dollars. Yes 283 billion. 

That may sound like a lot but this level of growth 0.7% versus 2006 puts advertising’s share of the 2007 GDP (2%) at it’s lowest level since the recession year of 1982. 

Even with an uncertain market advertising spend is projecting a 3% growth in 2008 fueled by the Summer Olympics and the Presidential Elections. Being interested in online spending I am very interested in the 2008 projections.

Below is breakdown of the 2008 projections. The data was based on a December 2007 report from Universal McCann’s Robert J. Coen as presented in the December 31st issue of Advertising Age.

  1. Direct Mail – $63B
  2. Broadcast TV – $48B
  3. Newspaper – $42B
  4. Cable TV Networks – $21B
  5. Radio – $18B
  6. Yellow Pages – $14B
  7. Consumer Magazine – $14B
  8. Internet – $12B
  9. All Other – $58B 

What may be surprising is the fact that online spending ranks 8th. Being in the industry our natural assumption is that online spending is in the top 3. With that said though this segment over the past few years has had double digit growth and is projected at a 16.5% increase from 2007. The next closest in terms of growth will be spend on Cable TV at a 6% increase.

The flip side is the reduction in spend on traditional mediums such as newspaper which is actually seeing a decrease of -1.8% of spend as compared to 2007 and Radio which is only seeing a 0.2% increase.

With the recent trends in online spending continuing to increase. The success of Google’s AdWords system and now with Microsoft commiting to a marketing focus now is the time to focus attention on the medium. 

This translates to very good news for online solutions and providers as well. Especially around social media based solutions. The need for social interaction with customers and users has now fully proliferated traditional business and the marketing dollars are now being fully allocated to deploying collaborative solutions as part of their integrated marketing strategy. I see this trend continuing into the near future.