Interview with Major Nelson

During GDC 2008 I had the opportunity to sit down and talk to Larry “Major Nelson” Hyrb of the Xbox Live team. Larry is the Director of Xbox Live Programming and is the author of one of the most popular gaming blogs on the web. Between posts, blogcasts and twitter Major keeps everyone up to date on the latest information on all things Xbox.

The focus of the interview was to get Larry’s thoughts on the keys to his success as well as his thoughts around social media and the future.

TheBlackFin: You have one of the highest trafficked blogs on the web today. What has been the key to your success?

Major Nelson: Since the beginning this has been about being a part of the conversation. With any blogging the ability to connect with the audience with relevant content is the key to success.

TheBlackFin: Describe some of the interesting trends that you have seen with your blog from the time you originally published it through today.

Major Nelson: The integration of the gamertag has been key since the beginning . The ability for gamers to publish their gamertag and tie in to the Xbox achievement system and publically display their gamerscore has been one of the most important elements to building community around Xbox gaming.

TheBlackFin: How do you think your blog has enhanced the Xbox Live brand?

Major Nelson: The blog has allowed us to have a conversation.  As one of the highest trafficked gaming blogs doing podcasts and blogging it has enabled real time communication. As you know this audience is rabid about information and they want to consume it in almost real time.

TheBlackFin: In your opinion… What impact has social networking and community in general had on the gaming industry?

Major Nelson: Social Networking has had a phenomenal impact on the industry. What a lot of people don’t realize is that Xbox Live is a premier social network. Everyday hundreds of thousands of users log on to play with their friends, compare gamer scores and connect with other gamers. With the integration between the consoles and Xbox.com it extends the experience beyond the console.  Also a lot of external applications are now picking up gaming data… you see different applications on MySpace and Facebook.

TheBlackFin: What publisher and game title has been successful in deploying a good social networking gaming experience?

Major Nelson: Without a doubt it would be Bungie and Halo. Online and offline what bungie has done to include the community has just been amazing.

TheBlackFin: What are your predictions around social networking trends and gaming in the next few years?

Major Nelson: I think we are going to see more of the game/web interaction like Bungie has done with Halo and Electronic Arts with Skate. Look at how they take in game data and spray it back to the web and allow users to collaborate with it. What Bungie has done is the tip of the iceberg. More and more publishers are recognizing the value of having a seamless experience between the game and the web.

Me with “the Major” @ GDC 2008
Tom Edwards with Major Nelson

GDC 2008 – Expo Day 1

GDC2008The 2008 Game Developer Conference has been a great conference so far. Most of the major industry players are here. Microsoft, Sony, Electronic Arts, Disney, Ubisoft, Activison and a host others. After the first few days of the conference focused on a number of sessions and events today marked the beginning of the Expo portion of the conference.

The technology that was on display was cutting edge and amazing. From motion capture demonstrations to the latest in animation technology including demonstrations by Natural Motion of their Dynamic Motion Synthesis Euphoria product which will be big role in the upcoming Star Wars: The Force Unleashed and Grand Theft Auto IV. To a host of demonstrations from organizations that are looking to take gaming to the next level. From brain wave centric gaming to you as the controller the evolution of gaming is close at hand.

G4 and the X-Play team are here broadcasting as well as Larry “Major Nelson” Hyrb. This has been a very informative event thus far and I look forward to tomorrows sessions, hitting the expo floor again and meeting with the EA team.

There will be more photos posted in the photo gallery soon.

Me with a Big Daddy from Bioshock
Tom Edwards with Big Daddy from Bioshock - Blog

Telligent Graffiti CMS 1.0 Now Available

Taking a moment away from GDC 2008, I wanted to announce that our latest product Telligent Graffiti CMS 1.0 is now available! You can download it here: http://get.graffiticms.com/

Graffiti is a lightweight, simple content publishing system you can use to quickly and easily publish a blog or an entire web site. It blends together traditional CMS tools like revision history and workflow with more modern blog-style publishing. Graffiti is available as both a free Express Edition as well as several commercial editions.

We’re also happy to announce the new Graffiti Marketplace where you can download new themes and functionality for your Graffiti site. We’ve already published several themes that were created for Graffiti 1.0. You can also browse and install new features from the Graffiti Marketplace all within Graffiti itself!

Thanks to everyone at Telligent as well as all of our beta testers and customers that have taken the time to try out this new product.

Building software is easy. Building easy to use software is hard. We think Graffiti is in the latter category. The team has spent countless hours working to make Graffiti really simple and intuitive.  We really hope you enjoy Graffiti!

Frequent Questions:

What is required to run Graffiti?

Graffiti requires Microsoft .NET 2.0 or later running on Windows or Mono* running on Windows, Linux, Apple, etc. Graffiti uses VistaDB as the default database but also support Microsoft SQL Server, Microsoft Access, and MySQL. More details here.

* additional announcements around Mono support are forthcoming. Full support of Mono should be available in the next release of Mono (1.9?) although Graffiti 1.0 has been tested with Mono v1.2.6.

How do Graffiti and Community Server work together?

They don’t. Graffiti is optimized for individuals and small groups whereas Community Server is optimized for large Enterprise social networking sites. For example, if you are running a single blog Graffiti is better. If you are managing more than 1 blog Community Server is better.

Is Graffiti free?

Graffiti is available as both a commercially supported product ($399 for 10 user license) as well as a free Express Edition designed for individuals.

How does user licensing work?

A license is required for each user that wants to publish content within Graffiti. There are no limits to the number of readers!

What is coming in the next release of Graffiti?

Stay tuned to graffiticms.com for details :)

Star Wars The Force Unleashed

StarWars - TFUThere are some great games on the horizon in 2008. There are two in particular that I am very interested in. The first being Electronic Arts Spore which will have it’s own post in the near future. It was recently announced that Spore will be released on September 7th.

The other title I am looking forward to playing in the summer of 2008 is the latest LucasArts title… Star Wars: The Force Unleashed. Take a look at the trailer.

The story occurs between episodes III & IV and is being guided by George Lucas himself and will revolve around your Jedi being a “secret apprentice” to Darth Vader himself. Your mission is to hunt down Jedi that survived the initial purge.

Being an avid Star Wars fanboy I am very excited about what is possible on the 360 when it comes to putting your Jedi to the test. The game blends the Havoc Physics Engine With the Euphoria AI engine providing the basis for character/force interaction you can already get a feel from the trailer of what we can expect. Look at how the Storm Troopers flail about as they fly through the air and try to grab objects as well as how the environment can just crumble at the seams. Also, who doesn’t want to be able to bring down a TIE fighter with your Jedi powers. And was that a Rancor in the trailer??? It looked like you won’t need a giant door or bone this time around. If the gameplay is half as good as it appears in the trailer then this is a definite pickup.

From a marketing perspective this title is going to receive a very large marketing push including in true Lucas fashion a full line of toys as well as publishing by Dark Horse. So be expecting to see and hear a lot about this title in upcoming months.

GDC 2008

GDC2008I am in transit to San Francisco to attend the Game Developers Conference 2008.

I look forward to the numerous sessions and networking as well as all of the latest and greatest gaming demonstrations during the expo portion of the conference.

On Wednesday I will begin my blog coverage of GDC 2008 as that is when the Expo gets underway.

On deck is an interview with Larry “Major Nelson” Hyrb discussing his thoughts about the impact of Social Networking and gaming as well as insight into the keys to success of his blog.

Army Strong

One of the things that has truly shaped my life and served as a foundation for me to be a truly productive, successful adult was my time in the military. In the early 90’s I entered the US Army Reserve early entry program. I was a junior in High School and started preparations for training after I graduated.

My first taste of active duty was basic training at Fort Knox, KY and I learned what it would take to become a soldier. It was more than the physical… 90% of it was mental toughness and understanding how to play the game. Growing up in a military household allowed me to take to the rigid structure like a fish to water. I was a member of the 2nd platoon Ironmen and we were rough and tough and invincible (at least in our 17 year old minds). Those 8 weeks were physically and mentally demanding but I loved every minute of it.

Next in my career was AIT (Advanaced Individual Training). I had always had an interest in medicine so I leaned that direction when selecting my primary military discipline. I was a 91B which was a combat medic. I trained at Ft. Sam Houston in San Antonio TX and it was a complete 180 from the 8 weeks of training I had just experienced. The focus was more on the classroom as we learned how to work as a team and serve our fellow soldiers by putting their lives and needs ahead of our own. It is a great lesson in humility and empathy for your fellow soldiers.

As I progressed through my career a few moments stand out… winning the battalion soldier of the year in 1996. Receiving my sergeant stripes at the age of 20 and probably the thing I am the most proud of which are my jump wings.

I had a rare opportunity that is normally not available to a US Army Reserve soldier. As a member of the University of Oklahoma ROTC program as well as a member of the US Army Reserve I was able to secure a spot to attend jump school at Ft. Benning, GA. This was the toughest 3 weeks of training of my life. Upon arrival there were 300 members in our class. By the time we were finished only 125 soldiers completed the course.

From the hours of physical training in saw dust pits to the actual jump training on how to exit the aircraft, land and control your chute it was a physically grueling experience. Nothing compares to the few moments of calm after you exit the aircraft and clear the prop wash of the C-130 and your chute is fully deployed. There are a few seconds as you look out at the sun on the horizon that the world just seems to stand still… then reality or rather gravity comes into play and you land like a sack of potatoes.

I look back fondly on my military experiences. I made great friends and even more importantly I learned what it would take to be successful in all aspects of life.

A blast from the past… that is me in the red beret next to my best Army buddy Adam shortly after I finished Jump School.

Adam & Tom - Army - 700

Nike Super Bowl Event

Tonight was the Nike Super Bowl Event and it was the highlight of the trip thus far. A special thanks to BK for the invite and introduction to AD that made the trip for me. Basically any athlete that is associated with Nike Football or will be associated with Nike Football was at this particular event along with Nike corporate as well as a few of our friends from Microsoft.

The list was impressive: Adrian Peterson, Ben Roethlisberger, Jim Kelly, Warrick Dunn, Desmond Howard, and T.J. Houshmanzada to name a few. Others in attendance, Alice Cooper and Cowboy Troy.

When not focusing on business I spent time talking to Sooner Alumni and current Chicago Bear JD Runnels and current OU TE Joe John Finley and of course with Adrian Peterson. For those that don’t know me I bleed crimson and cream and the opportunity to meet one of the greatest Sooner running backs of all time was worth the trip.

Tom Edwards with Adrian Peterson - 640

Golf with The Gridiron Greats

Besides Madden Bowl XIV yesterday it was day two of assisting the Gridiron Greats cause. The morning brought a very moving press conference with 50 Gridiron Greats, 35 of which are Hall of Fame players. They gave moving testimony as Mike Ditka, Gale Sayers, Daryl “Moose” Johnston, and Michael Irvin all spoke about why this means so much to so many former players.

Later in the day brought the Gridiron Greats Golf event where the grand prize was a pair of Super Bowl XLII tickets. During the awards ceremony I had the priviledge to speak with Mike Ditka, Jim Marshall, and Jan Stenerud about their thoughts around the current situation facing those players left to fend for themselves.

This has been a great experience in that the passion that these men feel for this issue really comes through in their words. There are times when tears begin to gather and emotions start running high. These men, especially the older players paved the way and made the game what it is today. They gave their bodies and did not receive the generous salaries of today’s players. It is amazing how much this organization has accomplished in just one short year. It will be interesting to see where this goes.

Mike Ditka
Ditka 2 - 640

Jan Stenerud
Jan Stenerud - 640