With the iPhone OS 4.0 Keynote today the announcement of iAd caught our attention in the office. Moreso than multi-tasking & the thousands of API’s iAd offers the chance for a true revolution in mobile advertising.
The ability to provide Rich Media advertising within the application is key for marketers, brands & developers alike. There were some great quotes from Steve Jobs today:
“On a desktop, its about search. On mobile, search hasn’t happened. People aren’t searching on their phones. People are spending their time in apps. The average user spends over 30 minutes using apps on their phone. If we said we wanted to put an ad up every 3 minutes, that’d be 10 ads per device per day – about the same as a TV show. We’re going to soon have 100m devices. That’s a billion ad opportunities per day!”
For now Apple will sell and host the ads with a revenue split (60/40 with devs getting the 60) and ads are done in HTML5 (Sorry Adobe). The apps will be fully interactive like their rich media web counterparts and the fact that ads have access to location to tie into geo-location is another win.
If I were a dev/marketer/agency I would get the SDK yesterday!!!
Follow Tom Edwards @BlackFin360
