Today Facebook rolled out a feature that could have big implications for brand pages. Facebook users will now be able to tag brand pages in their photos.
This can represent a new avenue for brand pages as users can now associate your brand with their images thus further driving discoverability of your page and generating additional impressions.
From a brand perspective it will be interesting to see what strategic changes are made to encourage brand tagging in user photos.
It will also be interesting to watch how users respond to more images showing up in their newsfeeds.
This is however big news for brands looking to acquire new users as this is a key feature that can now be leveraged on behalf of the brand page.
NOTE: Users can tag your brand whether they have LIked it or not.
Follow Tom Edwards @BlackFin360