The Move Towards Flat Design

Everywhere I look whether it is working on my desktop or browsing via mobile I am beginning to see recurring digital design patterns. This includes the use a lot of white space, simple and sometimes transparent backgrounds, symmetrical boxes and minimalist styling for user interfaces. This trend actually has a name… Flat design. You may not have heard of the flat design philosophy, but you will definitely recognize it when you see it especially if you have used a Microsoft or Google product recently.

Example from Xbox Live

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Example from Windows 8

Start screen

Example of an HTC Microsoft Phone


Look familiar? It should. For a long time now graphical user interface (GUI) design has tried to make objects seem more familiar to us by using a design philosophy called Skeuomorphism. This is simply incorporating design ques from the physical world into the digital one. The visual cues and details such as shadows, beveled edges and texture create experiences that are relatable or designed to be visually interesting.

Multiple examples of Skeuomorphism from my iPad

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The icons themselves such as the Tech Crunch app icon almost appear to be 3-dimensional

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The move towards flat design is one that is less about style and more about optimizing functionality and focusing a users attention on the type of content they are about to interact with. The focus is on creating digital experiences that emphasize visual clarity to get the primary point across.

Google has always used a minimalist approach to GUI

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Google Now incorporates flat design principles into Google’s card style interface

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Especially with the move towards mobile first and responsive design, the limited real estate calls for very clear and simple interfaces that allow the reduced size to be maximized across devices. This is evident when you begin reviewing how Google Glass will present information.

Example of Google Glass Flat Design

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Social networks have even begun implementing certain elements of flat design. Take a look at the newly launched MySpace and their use of flat elements to bring their users streams to life.

MySpace has a new UX that features a clean design with the focus on simple visual content boxes

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Example of MySpace Feed


Pinterest also incorporates flat design principles in their user experience with the recent redesign.

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Finally, with Apple’s recent announcements that iOS 7.0 will incorporate Flat Design elements into the user experience marks a significant shift as Apple since the 80’s has focused on creating graphical user interfaces that lean towards replicating physical objects vs. focusing on telling the user what type of content they are about to engage with.


Dating back to the dot com days, I have been a student of all things digital. Flat Design is yet another entry into the ever evolving digital landscape. What was once old is new again. What are your thoughts and preferences? Do you prefer an interface that is familiar or do you have an affinity towards minimal elements with a clear visual cue to what you are about to do?

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