The line between social & native advertising continues to blur. With that in mind I created the following presentation to provide an overview of native advertising, relevant platform examples and best practices for both open & closed native platforms.
This presentation focuses on the 6 broad native advertising product types such as in-feed, search, promoted listings, recommended content, custom content as well as native in traditional advertising.
Next the presentation outlines the differences between open & closed platforms as well as an ecosystem recap that outlines the likes of Facebook, Twitter, Taboola, Outbrain, etc…
Finally the presentation outlines some of the key elements that should be considered when creating native advertising creative. ENJOY!