Creating Breakthrough Branded Content In Video Games

I recently had the opportunity to share my POV with the IEG sponsorship report on the keys to creating breakthrough branded content integrations in video games. The article also outlines five brands that are doing it well and why the integrations work.

Playing To Win: The Keys To Creating Breakthrough Branded Content In Video Games - IEG Sponsorship Report 2014-02-25 22-17-27

Follow Tom Edwards @BlackFin360

BlackFin360

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