iBeacon & Entertainment

Recently, I was asked by Mobile Marketer to provide commentary about how iBeacon can add extend the reach of entertainment brands. The discussion also included insight into the current challenge entertainment brands face with iBeacon as well as recommendations to effectively leverage iBeacon technology.

Movie chain apps halt entertainment brands’ Beacon debut - Software and technology - Mobile Marketer 2014-03-18 08-22-25

Follow Tom Edwards @BlackFin360

BlackFin360

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