Tesco & iBeacon

Recently, I was asked by Mobile Commerce Daily to provide commentary about the recent iBeacon pilot by Tesco. What makes this pilot unique is the focus on customer service vs. beacon focused sales.

Tesco iBeacon  - Mobile Commerce Daily

Follow Tom Edwards @BlackFin360

BlackFin360

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s