Recently, I was asked by Mobile Commerce Daily to provide commentary about the recent iBeacon pilot by Tesco. What makes this pilot unique is the focus on customer service vs. beacon focused sales.
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Tom Edwards is a professional futurist and keynote marketing technology speaker covering data, digital, artificial intelligence, marketing technology and emerging media trends
Recently, I was asked by Mobile Commerce Daily to provide commentary about the recent iBeacon pilot by Tesco. What makes this pilot unique is the focus on customer service vs. beacon focused sales.
Follow Tom Edwards @BlackFin360