Recently, I was asked by E-commerce Times to provide commentary about the recent release of Pinterest’s Guided Search offering. The article discusses the impact on consumers and the opportunity for brands.
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Tom Edwards is a professional futurist and keynote marketing technology speaker covering data, digital, artificial intelligence, marketing technology and emerging media trends
Pinterest know what they are doing. This is platform that ingeniously developed a Platform where people can creatively and visually search for what they want. Most of all- Pinterest was targeted toward women, who can make a product go viral just by gossip alone. As Tom Edwards says, it is a great way to personalize what you want to see. To have boards in front of you of your favorite things is popular and now to have those boards always streaming for new ideas- instant gold!