Recently, I participated in a webinar discussing the risks and rewards of user generated content. Below are a few of the sound bites covering topics such as:
1) What role does user generated content (UGC) play in your client’s content strategy?
2) What advice would you give a marketer starting out with UGC?
3) How do you get audiences to submit quality UGC?
4) How has UGC been more successful than brand content?
I was recently asked by Mobile Marketer to provide commentary on the acquisition of Beats Electronics by Apple. The discussion focused on the opportunities and challenges that Apple may face as well as addressing if the Beats acquisition is the next step to bring Apple’s recent Smart Headphone patent to life through an existing and established brand. One other point of discussion is tied to Apple potentially integrating the Beats curated playlist model to further build out their streaming capabilities.
I was recently asked by Mobile Marketer to provide commentary about the recent Coca-cola smart fridge experiment. My commentary focuses on both physical on-premise as well as mobile shopper centric solutions.
On April 30th I participated in a webinar with the head of global social for Levi’s as well as the legal counsel for Thismoment. We discussed the rewards and risks of UGC and our view on best practices for getting started with UGC. My commentary starts around the 14:29 and continues throughout the remainder of the webinar.
Here is the Full Rewards and Risks of User Generated Content Webinar