Advertising in the Year 2020

This morning my new article “what advertising will look like in 2020” is the cover story for iMedia Connection.

The article is a forward looking piece that focuses on integrated mobile, converged media and mass customization, connected life and the role Google will play.

iMedia

A quick follow-up… I wanted to thank everyone for the great support of this article as it has hit #1.

Screenshot 2014-06-01 22.10.11

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Risks and Rewards of User Generated Content Sound Bite

Recently, I participated in a webinar discussing the risks and rewards of user generated content. Below are a few of the sound bites covering topics such as:

1) What role does user generated content (UGC) play in your client’s content strategy?
2) What advice would you give a marketer starting out with UGC?
3) How do you get audiences to submit quality UGC?
4) How has UGC been more successful than brand content?

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Apple + Beats = Smart Headphones?

I was recently asked by Mobile Marketer to provide commentary on the acquisition of Beats Electronics by Apple. The discussion focused on the opportunities and challenges that Apple may face as well as addressing if the Beats acquisition is the next step to bring Apple’s recent Smart Headphone patent to life through an existing and established brand. One other point of discussion is tied to Apple potentially integrating the Beats curated playlist model to further build out their streaming capabilities.

Apple & Beats

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Rewards and Risks of UGC Webinar Video

On April 30th I participated in a webinar with the head of global social for Levi’s as well as the legal counsel for Thismoment. We discussed the rewards and risks of UGC and our view on best practices for getting started with UGC. My commentary starts around the 14:29 and continues throughout the remainder of the webinar.

UGC Webinar 2014-05-01 21-12-04

Here is the Full Rewards and Risks of User Generated Content Webinar

 

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