Apple + Beats = Smart Headphones?

I was recently asked by Mobile Marketer to provide commentary on the acquisition of Beats Electronics by Apple. The discussion focused on the opportunities and challenges that Apple may face as well as addressing if the Beats acquisition is the next step to bring Apple’s recent Smart Headphone patent to life through an existing and established brand. One other point of discussion is tied to Apple potentially integrating the Beats curated playlist model to further build out their streaming capabilities.

Apple & Beats

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