Risks and Rewards of User Generated Content Sound Bite

Recently, I participated in a webinar discussing the risks and rewards of user generated content. Below are a few of the sound bites covering topics such as:

1) What role does user generated content (UGC) play in your client’s content strategy?
2) What advice would you give a marketer starting out with UGC?
3) How do you get audiences to submit quality UGC?
4) How has UGC been more successful than brand content?

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