Wearables, Style and Consumer Adoption

I was recently asked by Mobile Marketer to provide commentary on how wearable devices can appeal to a mass consumer base. The discussion focused on topics such as aesthetics vs. utility, how hyper-focused use cases have caused device fragmentation and the need for interoperability or cross device support similar to the progression of the smartphone.

Wearables & Style

Follow Tom Edwards @BlackFin360

BlackFin360

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