World Cup Real Time Marketing Win = Snickers

Over the past few years the brands that can seamlessly inject themselves into real-time events in a relevant and often funny way are normally the winners of the never ending PR game. The World Cup is no exception. During yesterday’s Uruguay v Italy match, Uruguay’s star Luis Suarez is believed to have bitten an Italian player and this served as the perfect opportunity to have a little fun with a global moment by injecting a bit of the Snickers brand into the conversation.

Snickers Italian

I am very proud of my TMA/Fanscape social team in NYC. They worked closely with the BBDO & Mars team to inject a little Snickers branded fun into the #LUISSUAREZ conversation. Snickers is all about the fact that you are not you when you are hungry.

This led to pickups in both Mashable & AdWeek (See below). A lot of work goes into the creation of a single real-time message and I am proud of the structure that we have put in place between the TMA/Fanscape team, BBDO and the Mars client.

Mashable

mashable.jpg

Adweek

Big Brands React to Luis Suarez’s World Cup Biting Incident | Adweek 2014-06-24 22-40-09

Follow Tom Edwards @BlackFin360

BlackFin360

 

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