New Instagram Business Tools

Instagram recently announced they are taking major steps to enable brands by providing greater insight into the performance of both organic and paid content. These tools are a welcome addition to the highly visual platform and will create tighter alignment with business goals as it pertains to tracking impressions, reach and engagement.

Screen Shot 2013-10-03 at 4.35.56 PM

The tools are built around three primary areas of account insights, ad insights and ad staging.

Account Insights – Account insights is the primary dashboard for mapping performance and engagement of organic content. This includes insights around the weekly performance of content, aggregate impressions over time as well as additional insight into the brands audience.

Here is a screenshot from the Instagram Blog highlighting account insights

Instagram Business Tools

Ad Insights – Ad Insights is the campaign performance hub for Instagram paid media that houses brand analytics (impressions, reach and frequency). Instagram, similar to parent company Facebook, are heavily focused on reach and frequency vs. engagement as a primary value proposition for brands. The Ad Insights dashboard is a quick and easy reference against the current campaign goals and all of the data can easily be exported for additional client reporting.

Q3 brand campaign

Ad Staging – One of the more exciting tools, especially for Social Agencies that partner with Media agencies on behalf of their brands, is the Ad Staging option. This tool will allow cross functional teams to collaborate together to preview, save, and collaborate on ad creative.

These tools will be made available to all Instagram advertisers and will enable tighter campaign integration as well as invaluable data around how the brands target is engaging and interacting with both organic and paid content. Building recommendations on a strong data foundation is a key to maximizing the impact of a visual content strategy.

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SXSW 2015 – What Will Advertising Look Like in the Year 2020

Now through September 5th, 2014 is the time to vote on panels & presentations for SXSW Interactive 2015. I have submitted a presentation for consideration and would greatly appreciate your support.

Screenshot 2014-08-11 11.06.41

My proposed topic is What Will Advertising Look Like in the Year 2020. This is an in-depth extension of my previously published iMedia article of the same name. Here is a brief outline of the proposed presentation. I will also roll out the new consumer engagement platform called #DatabaseOfYou during this presentation.

Screenshot 2014-08-07 10.30.58

Presentation Description

Where should marketers and brands place bets over the next five years? What is hype over substance? Taking all of this into consideration, I interviewed my strategy teams in Los Angeles, New York, and Dallas to map the state of digital marketing in the year 2020. We had fun with discussions of drones, crypto currency, the internet of people, and more. While the team agreed fundamentally about certain platforms making an impact, there were pros and cons to impact and feasibility. The following panel is the consolidated and highly visual vision of the future of advertisting in the year 2020. This presentation will take a look back at transformational media moments that give clues to the future state of advertising. We will then look at the role of integrated mobile, converged media, connected life and the digital ecosystem of the future. Presentation Cameos by Drones, Terminators, the Jetson’s, Marty McFly, Grumpy Cat and more!!!

Questions to be Answered

The presentation will focus on the three predicted core pillars of advertising in 2020 (Content, Data, Channels). The pillars will fuel the discussion and points of connection between where technology is going and how to stay relevant with a information overloaded consumer.

1) How can media of the past predict the future state of advertising?

2) What role will mobile + wearables play in 2020?

3) How can media fragmentation and personalization unlock new opportunities for converged media?

4) What role will the internet of things and connected life play in predictive advertising?

5) Who will be left standing as major players digital ecosystem players in the year 2020?

Here is a preview of some of the initial visuals tied to the presentation.

 

I would greatly appreciate your support with a vote. You can vote here. In order to vote you must create an account at http://panelpicker.sxsw.com

Then you can simply search for Tom Edwards and give it a thumbs up to submit your vote.

SXSW - Tom

Thank you in advance for your support! It is much appreciated.

Follow Tom Edwards @Blackfin360

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2014 iMedia Breakthrough Summit

iMedia’s breakthrough summit is one of the key innovation events I attend each year. This year I have the honor to impact programming by serving on the summit advisory board. Definitely attend if you can as this event is focused on creating business value through innovation. There are also speaking opportunities still available.

iMedia Breakthrough Summit, October 2014 - Overview

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