Google just rolled out an update to search engine result pages by incorporating brand social profiles. Previously, social channels were organized as separate results. By streamlining the profiles under the master brand result makes connecting with consumers even easier.
Most notably, the update also provides the most recent Google+ post tied to the brand. This is a key differentiator that validates Google+ posting from an organic discovery perspective.
One additional point to consider in this new update is that direct competitors may be associated with the brand. In the example above you see Wal-Mart as one of the main related searches.
When clicked, the related searches become the header of the experience.
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