This is the first of three posts taken from my recent interviews with iMedia. This post & video discuss aligning social and mobile strategy.
To think that your social strategies and mobile campaigns can continue to exist in silos is an antiquated idea. Consumers are as attached to their devices as they are to their social networks and followings. Agencies know that these two worlds must collide for client campaigns to really take off. A campaign on mobile has a lot to compete with on its own, but if you integrate ways to make it easily sharable, likeable, and give it social legs, your chances for engagement are much higher.
Tom Edwards is the Executive Vice President of Digital Strategy & Innovation
Follow Tom @Blackfin360