This is the second of three posts taken from my recent interviews with iMedia. This post & video discuss integrating celebrity talent and online influencers.
Millennials love online celebrities, and with the ascendance of the Pluralist generation the importance of integrating influencers will only continue. Both of these groups live and breathe online, and agencies have a huge opportunity to work with social media stars, Vine talent, and popular bloggers to accomplish viral marketing. Brands and publishers don’t have these connections. Agencies are the creative places where online influencers will thrive. The dialogue is more open and the people are more willing to take risks. Smart agencies are remaining relevant by turning into mini-production houses
Tom Edwards is the Executive Vice President of Digital Strategy & Innovation
Follow Tom @Blackfin360