Aligning Employee Passions to Relevant Programs

This is the third and final post taken from my recent interviews with iMedia. This post & video discuss aligning employee passions to relevant programs.

Agencies know that turnover is high industry wide. They are learning that one way to keep good employees, accomplish creative marketing, and boost morale is to learn the passion points of each of their people and put them on projects that best align with them. Employees who are passionate about their campaigns and clients do better work, and are more positive in the workplace. These small shifts and adjustments sometimes make all the difference.

Tom Edwards is the Executive Vice President of Digital Strategy & Innovation

Follow Tom @Blackfin360

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