I was recently asked by ClickZ about the recent debut of Twitter’s Visual Editing Tool the debuted during MTV’s Video Music Awards.
Clickz:Twitter is testing new editing tools to give its users a lot more creativity in the photo and video department soon. According to numerous images posted by Taylor Swift, Pharrell Williams and other popstars at MTV’s VMA awards show this weekend, it looks like users might soon be able to add stickers, doodles, text and more to photos and short video clips. What does this mean for Twitter?
Tom Edwards: This move by Twitter makes a lot of sense, especially for millennial users who have grown accustomed to customizing their messages with ephemeral social platforms like Snapchat, WhatsApp and Facebook Messenger. The evolution from text speak to visual language is key for Twitter to capitalize upon to remain relevant especially considering that globally, messaging applications are the primary engagement drivers.
Twitter has taken steps to amp up their approach to visually contextual content with custom emoji and hashflags. By incorporating more options for it’s users to extend their personalities through stickers and doodles they are providing additional options for users to expand their ability to tell a visual story and continue to expand context beyond 140 characters.