Apps Are the Future of TV

Apps are the future of TV, or so Apple claims during today’s Apple event.  The features include a glass touch remote, siri, great content and apps that set the stage for the new Apple TV experience but what does this mean for marketers?

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With Apple claiming that the future of television is apps, this opens the door to revitalize their iAd business. The foundation for the rise of iAd has been set in motion. iAd is enhancing targeting capabilities, partnering with 3rd party ad tech firms and building out their programmatic capabilities.

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With Apple TV becoming the central hub and aggregation point of entertainment across streaming services, This opens opportunities to connect with more audiences and map context and consumption behaviors and reduces the friction to find content across services. 

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With tvOS at the foundation, apple is providing the tools for developers to create immersive experiences for the Apple TV. This expands beyond streaming entertainment and brings iOS and console games to the Apple TV.

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This provides yet another opportunity to create contextually relevant advertising solutions across mac OS platforms and I am excited to test the new iAd solutions for tvOS when they are made available.  

Follow Tom Edwards @BlackFin360

BlackFin360

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