Twitter Moments Analysis

Recently, I published a post outlining the launch of Project Lightning which became Twitter Moments. This was a major launch for social/digital marketers as it extends the ability to create contextually relevant content series on Twitter.

Below is my initial analysis that explores the user experience, competitive analysis and comparison to SnapChat’s Live Stories as well as explores the potential of sequential storytelling for brand marketers.

Follow Tom Edwards @BlackFin360

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