5 Ways Ad Agencies Are Behind The Times

My new article 5 Ways Ad Agencies Are Behind The Times was the cover story for iMedia Connection.

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This article dives into the topics:

  1. How “tactical digital” has not evolved
  2. Embracing the role of the marketing technologist
  3. The importance of strategic partnerships and exclusive access
  4. The true role that innovation plays within an agency
  5. How critical “smart” data is to winning

Follow Tom Edwards @BlackFin360

 

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