International Business Times, Alphabet & Google

I was recently asked by the International Business Times for my thoughts about Alphabet and Google’s Q3 Earnings and it’s potential impact on future advertising revenue.

(IBT) Has Google finally made mobile work?

Google is benefiting from consumer behavior shifts and accessibility to mobile and capitalizing by constantly refining their offerings tied to mobile search, programmatic and YouTube.

(IBT) What spurred this change?

Behavioral shifts highlighting mobile search now surpassing desktop is now a key driver for capitalizing on Google’s micro-moment strategy to align contextual relevance across devices.

(IBT) Can Google keep this up even as Facebook continues to keep getting better at killing the mobile display ad business? 

By clearly defining the boundaries of Google vs. the other entities housed in Alphabet, Google has aligned the core revenue generating advertising products and simplified the value proposition of what Google is.

Moving forward as advertising dollars continue to shift from search into other advertising product lines, Google can further integrate their offerings into a comprehensive ecosystem that can flex to better meet the needs of advertisers and continue to be a core revenue driver to further compete with Facebook.

International Business times

Also, Here is my original commentary outlining thoughts on the potential for Google’s advertising products based on the formation of Alphabet.

Google’s decision to streamline their organization into a house of brands vs. a branded house will ultimately have a positive impact on their advertising business. 

By clearly defining the boundaries of Google vs. the other entities housed in Alphabet, Google has aligned the core revenue generating advertising products and simplified the value proposition of what Google is. 

By elevating the former SVP of Products Sundar Pichai as CEO of the newly restructured Google, they show a strong emphasis on pushing the boundaries of enhancing advertising product lines. 

Follow Tom Edwards @BlackFin360

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