Adweek Commentary Twitter 10,000 Characters

I was recently asked by Adweek to provide commentary about how Twitter’s increase to 10,000 characters can add value for brand marketers.

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The biggest reason they are making the shift is not just for user behavior—to me, it is to increase the platform’s capabilities in search,” said Tom Edwards, chief digital officer of agency business at Epsilon. “With more content, it will be about getting more insights on individual behavior and other ad opportunities. This change allows to search more content, signal of users and increase the platform’s targeting ability.”

Follow Tom Edwards @BlackFin360

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