I recently provided commentary to CNBC discussing the impact that Snapchat had on SXSW 2016 without the benefit of branded experiences on-site.
“Snapchat has definitely hit mainstream in 2016 with audience demos expanding. This has been marked by traditional publications and political campaigns sharing content on the platform,” said Tom Edwards, marketing agency Epsilon’s chief digital officer of agency. “Snapchat inherently is also a great event platform. With SXSW music starting soon, you will see even more from Snapchat as they create Live Stories consisting of event-based user content and of course brand opportunities.”
Follow Tom Edwards @BlackFin360