Pokemon Go mania has hit the US. The near perfect storm of timing, relevance, and word-of-mouth has momentarily captured the media spotlight and Pokemon fans new and old.
I recently provided iMedia with 15 Vital Marketing Insights that marketers should consider when building high engagement digital to physical programs.
Community, Common Cause, Competition, Gamification, Word of Mouth, Game Mechanics, Scarcity, Nostalgia and Mixing Reality are all elements that contributed to the run away success of Pokemon Go.
There are many lessons to be learned by marketers. By aligning existing strengths of the brand with the passion of community and a compelling experience, it is possible to create a highly engaging consumer experience with similar attributes that make Pokemon Go a success.
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