I was recently interviewed by eMarketer about wearables in 2017 and how they are trending for marketers as they evaluated the future forecast of wearables.
My summarized commentary is that most of the client demand I have experienced over the past few years has been web and mobile centric.
Over the years I have focused on the intersection of wearables, and the data that’s created and how that can refine a more personalized experience. But the reality is that most wearables are simple extensions of a mobile device and that limits their value to marketers.
Most of the wearable based programs I have been a part of were focused more on the data created as well as actionable notifications but interest has shifted significantly towards conversational experiences such as chatbots and voice based systems.