Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes elements of Microsoft’s 2017 E3 press conference.
Included in the analysis is the reveal of the Xbox One X and why it’s relevant for marketers, briefly discusses some of the game reveals, discusses the role of gaming and connecting with Gen Z including eSports, the role of affinity alignment and more.
Follow Tom Edwards @BlackFin360