Microsoft E3 Xbox One X Reveal Analysis

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes elements of Microsoft’s 2017 E3 press conference.

Included in the analysis is the reveal of the Xbox One X and why it’s relevant for marketers,  briefly discusses some of the game reveals, discusses the role of gaming and connecting with Gen Z including eSports, the role of affinity alignment and more.

Follow Tom Edwards @BlackFin360

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