Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes best practices and points of difference between Google Actions across the Google Assistant ecosystem as well as Amazon Alexa Voice Services.
In this video, Tom compares and contrasts Amazon Alexa Skills with Google Actions and discusses feature differences, outlines best practices associated with deploying skills and actions as well as key points to consider before submitting for final approvals.
Tom also discusses driving skill and action discovery as well as strategic thoughts tied to going beyond tactical utility towards full ecosystem considerations.
Follow Tom Edwards @BlackFin360