For this event, I tailored the Evolution of Experience, E^3 talk tied to Empower, Exponential and Enhance to bring examples relevant for the evolution of experience in the fitness industry.
Here is the full 45-minute keynote.
Empower is looking at how accessibility to mobile technology has led to consumers being empowered to create, amplify and influence across generations.
Exponential is all about acceleration through intelligent systems. This looks at the rise of virtual assistants and the ability to predict consumer needs and ultimately become a proxy for the individual that will forever alter the path to purchase.
Enhanced is all about the bridging of physical and digital and how immersive computing, AR, VR, computer vision will make the user’s camera intelligent and forever changing the retail experience.
The talk ends with an explanation of how we will evolve from a mobile-centric world to the new normal of voice, vision and touch experiences powered by AI including a date when it will all converge.
It was a great crowd and I really enjoyed the hour with such a highly engaged and interactive group.
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Tom Edwards Speaker Bio
Follow Tom @BlackFin360