GEN Z & The Camera As The Next Marketing Platform

Tom Edwards, Ad Age Marketing Technology Trailblazer, and Chief Digital & Innovation Officer, Agency @ Epsilon explores how Gen Z and their view of the camera will evolve marketing as a part of the Innovation to Reality™ content series.

This video explores how Generation Z, the first mobile-first generation are evolving the role of the camera from a capture device to primary means of communication, ability to explore and interact with the world around them and very soon leverage an intelligent camera to further enhance their lives.

This video content series highlights the Evolution of Experience through the E^3 framework of Empower, Exponential, and Enhanced. The E^3 framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of intelligent systems and technology that empowers.

Follow Tom Edwards @BlackFin360

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