I recently had the opportunity to discuss how to thrive in the time of COVID-19 from brand marketing, digital transformation, research on consumer behavior, and more.
Below is a recap of topics along with timestamps.
:15 – Andy Frawley – Discusses Supply Chain & Cost Reduction vs. Go-To-Market Strategies.
1:50 – Anders Ekman – Impact of COVID-19 on organic web activity, the role of online signals and WebID.
3:15 – Tom Edwards – How organizations can reset. 1) Focus on core consumer need 2) Redefining core digital strategy 3) Data sources informing an adaptive strategy to retool and have a faster recovery.
4:45 – Andy Frawley – Outlines the role of adaptive email.
6:30 – Anders Ekman – Discusses speed, disconnected data sets, and importance of connectivity.
7:15 – Tom Edwards – Discusses the importance of a unified view of consumers and connecting with the right partners while maintaining speed and efficiency.
8:45 – Andy Frawley – Discusses the role of CDP’s and integration post COVID-19.
10:50 – Andy Frawley – Role of V12 accelerating change.
12:00 – Tom Edwards – The role of performance based marketing moving forward.
13:15 – Tom Edwards – Blend of paid vs. organic content strategy.
15:00 – Tom Edwards – Views and predictions for marketing in the next six months.
16:32 – Andy Frawley – Views and predictions for marketing in the next six months.
18:00 – Anders Ekman – The role of analytics post pandemic.