I recently had the opportunity to be a guest on Daily Ad Brief’s “Digital Champions” show. In this 6 min interview, we cover a lot of ground on the topics of data, AI, and future trends.
WHAT IS YOUR COMPANY ELEVATOR PITCH WHEN TALKING ABOUT YOUR COMPANY?
OHG is the largest medical communications network in the world. BlackFin360 is my professional futurist speaking platform
WHAT IS THE BIGGEST CHANGE IN MARKETING THAT YOU SEE COMING IN THE NEXT 2 YEARS?
Shift from contextual marketing to predictive based on intelligent systems, that and the seamless blending of digital & physical reality
WHAT IS ONE TIP THAT YOU WOULD GIVE WHEN IT COMES TO DIGITAL MARKETING?
Understand that data is fuel for AI, and having a deliberate approach is key
WHAT IS THE MAIN PAIN POINT THAT YOU SOLVE FOR YOUR CUSTOMERS?
Omnichannel communication, actioning data, Future-proofing business through emerging tech, integrating AI.
Follow Tom Edwards @BlackFin360 across social platforms.