SK Life Science Omnichannel Keynote

I recently had the opportunity to deliver a keynote during the SK Life Science XCELERATE conference in Las Vegas. The topic was how Omnichannel Marketing & Field Sales teams come together.

We discussed hipster grandpas, boomboxes, what pop songs have to do with face time with customers, the role of field insights + channel affinity, and so much more. Good times were had by all.

Follow Tom @BlackFin360

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