I just wrapped my judging assignment for the 2022 Fierce Pharma Awards. I am always inspired to see all of the great submissions across the industry. My favorite types of entry are those that create unlikely partnerships that create new forms of creative expression or lean into key behaviors of audiences in a highly unique and differentiated way.
From high fashion to gaming collaborations to a clever 4D experience, the competition was stiff! Best of luck to all of the finalists! Awards will be announced during the 2022 Digital Pharma East Conference.
Follow Tom @BlackFin360