Generative AI & ChatGPT

Futurist Tom Edwards discusses the rise of Generative AI and its implications for pharmaceutical marketing, creativity, prompt engineering, and key considerations tied to visual and text-based large language models Dall-e, GPT, and OpenAI’s chatbot, ChatGPT.

Futurithmic 5G Articles – Enhanced Entertainment

I have the pleasure of working with the Futurithmic team to write a number of articles in 2020discussing the future of 5G and it’s potential impact on various forms of entertainment. This article explores how 5G will evolve experiences within theme parks and exhibits, enhance wayfinding through computer vision and augmented reality, enable enhanced proximity-based …

United Airlines & Executive Perspective Interview

I recently had the pleasure of sitting down with Jeffrey Hayzlett of C-Suite TV to kick off season 7 of Executive Perspectives. We discussed digital disruption, conversational experiences, artificial intelligence and best practices for leveraging data to connect with consumers. Now, I have heard from multiple sources that the interview is available On-demand on domestic …

AI Today Podcast Interview

AI and cognitive technologies are enhancing many different industries and providing significant ROI for early adopters. However, AI is also providing benefit in improving our various experiences in life. In this podcast, Cognilytica analysts Kathleen Walch and Ronald Schmelzer interview Tom Edwards, Chief Digital & Innovation Officer at Epsilon Agency, who shares insights into how …

Webinar: Using AI to Conquest New Markets

Today’s marketers have access to an incredible volume of consumer information, but most are simply not equipped to make sense of it all. With artificial intelligence (AI) and machine learning, we can quickly sift through all this varied, scattered input and identify invaluable, consistent consumer trends and actionable insights, something that would nearly impossible to …

AI and Computer Vision Key Trend for 2018

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon discusses how computer vision, powered by artificial intelligence will be the key trend to watch in 2018. I recently provided commentary to CMO.com discussing 7 digital trends that will change business forever. My contribution to the piece was tied to  the …

In The News: iMedia 7 Ways AI Enhances Marketing Cover Story

This morning my new article 7 ways artificial intelligence will enhance marketing was the cover story for iMedia Connection. The article reviews seven subsets of artificial intelligence from machine learning, cognitive computing, natural language processing, deep learning, predictive API’s, object recognition and dynamic content generation and how brand marketers can better uncover insights, connect with consumers, …

In The News: Entrepreneur.com & AI

I recently sat down with Jeffrey Hayzlett of C-suite TV for the first episode of season 7 for Executive Perspectives live. He recently wrote a piece for Entrepreneur.com outlining 5 business trends that will take off in 2017. Jeffrey referenced our conversation regarding automation of conversational experiences through artificial intelligence. The infusion of voice-based technology …

IIeX 2016 Machine Learning + AI = Data Driven Creative

Yesterday I had the privilege to speak at the Insight Innovation eXchange or IIeX North America 2016 discussing our approach to getting data driven creative via Machine Learning and artificial intelligence. This presentation was a joint effort between my Epsilon team and one of our strategic partners Oculus360. I work closely with Raju Kattumenu, the founder …

Connecting Gaming & Brands through Advergaming & Edutainment

Two of my passions are gaming and marketing. Whenever I have the opportunity for the two to intersect I am overjoyed. Previously, I have written on the topic of advergaming (imedia) and brand integrations (IEG). This article will highlight case studies of advergaming as well as introduce edutainment case studies. Gaming is big business. According …

From Virality to Engagement to Reach & Frequency. Facebook’s Latest Strategy Shift Explained.

Facebook is rolling out major changes to their platform that greatly affect marketers. To help navigate this shift, I have worked closely with the Facebook team to understand the nuances of the shift and created a white paper that should help organizations to understand the shift and what steps to consider next. The overarching point …

iBeacon & Entertainment

Recently, I was asked by Mobile Marketer to provide commentary about how iBeacon can add extend the reach of entertainment brands. The discussion also included insight into the current challenge entertainment brands face with iBeacon as well as recommendations to effectively leverage iBeacon technology. Follow Tom Edwards @BlackFin360

Marketing Daily & #MyCalvins

My commentary was included in today’s Marketing Daily article discussing the launch of Calvin Klein’s new #MyCalvins digital campaign. Follow Tom Edwards @BlackFin360

5 Types of Socially Enabled E-mail

So much time is spent defining intricate social strategies across owned social channels. But there are certain branded elements that receive minimal attention that can significantly amplify these efforts. One such item is how organizations incorporate social elements into their e-mail marketing campaigns. This is relevant as organizations that leverage both e-mail marketing & social …

Paintball Anyone?

Team Building. That is what it’s called when a company has a sponsored outing. In order to partake in team building on this day you had to drive to the middle of nowhere, don camouflage from days gone by (ex-military) and pick up high-powered weapons that shoot plastic balls filled with paint at high rates of speed. Then divide the company into …

Tom Edwards Speaker Spotlight

Welcome to Tom Edwards keynote speaker spotlight page. Here you will find reviews and recaps of recent events. Book Tom for your next event today! Tom is a highly dynamic and engaging speaker who possesses a deep understanding of marketing, technology, and consumer behavior. He has a unique ability to tailor his presentations to different …

Evolution of Experience Keynote – NextPharma

I recently had the opportunity to deliver the opening keynote for the Vii Health Next Pharma Summit AI & Personalization Masterclass event. I presented the full evolution of experience and how to shift towards an experience mindset keynote. The talk highlighted how emerging technology and consumer behavior blur the line between physical and digital reality …

Announcing Omni Health

I am excited to announce the launch of Omni Health, Omni Health is a unique extension of Omnicom’s people-based precision marketing and insights platform, Omni. It’s the first and only end-to-end healthcare-centric data platform designed for the specific requirements of healthcare marketers and clients, especially around privacy compliance.