Digital Transformation, Marketing, & COVID-19 Part II

I recently had the opportunity to discuss how to thrive in the time of COVID-19 from brand marketing, digital transformation, research on consumer behavior, and more. This is the second part of a discussion with Andy Frawley, CEO @ V12, & Anders Ekman, President @ V12. This discussion focuses on strategies required to recover and retool due to the …

Quarantine Doesn’t Mean Isolation for Gamers

Futurithmic published my latest article covering how GenZ is thriving in quarantine. GenZ is more comfortable with physical isolation. They were part of the first mobile-first generation, and they learned to swipe on a device before they learned to speak. Connecting with friends through Facetime, or through Discord while playing their favorite games is second …

Futurithmic 5G Articles – Enhanced Entertainment

I have the pleasure of working with the Futurithmic team to write a number of articles in 2020discussing the future of 5G and it’s potential impact on various forms of entertainment. This article explores how 5G will evolve experiences within theme parks and exhibits, enhance wayfinding through computer vision and augmented reality, enable enhanced proximity-based …

2019 Tech Titans Technology Advocate Award

Last night my wife and I attended the 2019 Tech Titans Awards Gala. I was a finalist for the Technology Advocate award. This award recognizes a technology advocate/champion for their outstanding leadership in assisting, advancing or accelerating the performance of technology companies and/or the technology community. It was a really fun night. The Tech Titans …

Tom Edwards TEDx Talk now on TED.com

One of the highlights of my speaking career so far was delivering a TEDx talk in 2018. That talk has consistently picked up views and is now featured on TED.com. I am incredibly excited and humbled to have my work featured here. Follow Tom @BlackFin360 across YouTube, Twitter or Instagram

Tom Edwards Funko Pop Adventures

This BlackFin360 page tracks the adventures and travels of my Funko Pop #Tompop. See where he goes next! You can follow the adventures here or via Instagram. Follow Tom @BlackFin360

2019 Oncon Icon Awards

Awarded Marketing Trailblazer for Innovation & Marketing Contributor for Thought Leadership

Tom Edwards Amazon Alexa Voice Summit Keynote & Interview

I recently had the privilege to deliver the Evolution of Experience keynote during the 2018 Amazon Alexa Voice Summit in Newark, NJ. For this event, I tailored the Evolution of Experience, E^3 talk tied to  Empower, Exponential and Enhanced to focus on the voice ecosystem,  the camera as a platform, multi-modal, and how artificial intelligence and the Pixar Theory is the key to understanding …

Tom Edwards Keynote Artificial Intelligence & the Future

I recently had the privilege to deliver the Evolution of Experience keynote during the Financial Brand Forum on May 8th, 2018. For this event, I tailored the Evolution of Experience, E^3 talk tied to  Empower, Exponential and Enhanced to focus on potential impact on the financial services industry and pending disruption based on the camera as a platform, artificial intelligence, multi-modal, and the New …

AMA Marketing Technology Virtual Keynote

I recently had the privilege to deliver the Evolution of Experience keynote as the opening session of the recent AMA Marketing Technology Virtual Conference. For this event, I tailored the Evolution of Experience, E^3 talk tied to  Empower, Exponential and Enhanced to focus on the camera as a platform, artificial intelligence, multi-modal, and the New 4 P’s of AI marketing. Here is the full …

Tom Edwards TEDx Talk

Tom Edwards, futurist and Advertising Age marketing technology trailblazer outlines the evolution of experience at TEDx Oaklawn. Follow Tom Edwards @BlackFin360

Frito-Lay Boundless Marketing Summit Keynote

I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Frito-Lay Boundless Marketing Summit in Nashville, Tennessee. For this event, I tailored the Evolution of Experience, E^3 talk tied to  Empower, Exponential and Enhanced to focus on the camera as a platform, artificial intelligence, multi-modal and the New 4 P’s of AI marketing. Empower is looking at how accessibility to …

Financial Brand Forum Tom Edwards Keynote

I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Financial Brand Forum. For this event, I tailored the Evolution of Experience, E^3 talk tied to  Empower, Exponential and Enhanced to focus on Data, Artificial Intelligence, Multi-Modal and the New 4 P’s of AI marketing,  and much more. Empower is looking at how accessibility to mobile technology has led to …

GEN Z & The Camera As The Next Marketing Platform

Tom Edwards, Ad Age Marketing Technology Trailblazer, and Chief Digital & Innovation Officer, Agency @ Epsilon explores how Gen Z and their view of the camera will evolve marketing as a part of the Innovation to Reality™ content series. This video explores how Generation Z, the first mobile-first generation are evolving the role of the …

MarTech Conference Tom Edwards Keynote

I recently had the privilege to deliver the Evolution of Experience keynote at MarTech West 2018. For this event, I tailored the Evolution of Experience, E^3 talk tied to  Empower, Exponential and Enhance to focus on Gen Z & Computer Vision, The evolution of the camera from capture to communication and much more. Empower is looking at how accessibility to mobile technology …

Tom Edwards Keynote Speaker Overview

Tom is a dynamic speaker focused on future-proofing business while delivering results today. He has a deep understanding of AI, digital marketing, commerce, and technical detail but translates to all audiences. Tom speaks regularly on the convergence of technology and consumer behavior via artificial intelligence through his platform Innovation to Reality™. From Star Wars, Fortnite, The …

Tom Edwards Marketing Speaker

As a speaker, Tom is dynamic, focused on future-proofing business while delivering results today. He has a deep understanding of marketing, technology, and consumer behavior that translates to all audiences. Tom can tailor a keynote by industry and deliver a highly visual and thought-provoking journey. Tom regularly speaks on the convergence of culture and technology …

Tom Edwards Speaker Bio

As a speaker, Tom is dynamic, focused on future-proofing business while delivering results today. He has a deep understanding of marketing, technology, and consumer behavior that translates to all audiences. Tom can tailor a keynote by industry and deliver a highly visual and thought-provoking journey. Tom regularly speaks on the convergence of culture and technology …

MarTechSeries Interview

I was recently interviewed by MarTechSeries in advance of my speaking engagement for MarTech West on April 24th in San Jose, California. The full interview covers topics such as my role with Epsilon, advice for B2B marketers dealing with evolving technology, start-ups I am working with, how to prepare for the impact of AI, apps …

SXSW 2018 Artificial Intelligence Event

During SXSW 2018 I had the opportunity to discuss “How Artificial Intelligence is Transforming Marketing“. The session was in partnership with Oculus360 & their CEO, John Dubois. John and I discussed our collaborations with machine learning applied to various categories, including eSports and how to align unstructured & structured data. Here is a recorded webinar that we …

Tom Edwards TEDx

Tom Edwards TEDx Evolution of Experience talk TEDx Oaklawn event in Dallas, Texas.

In The News: Marketing Dive 2018 Trends

I was recently asked by the Marketing dive team to provide insight into 2018 trends that will impact content marketing. My commentary was tied to the integration of both social messaging and the pending shift of mobile user experiences. For more detail about 2018 Trends please review the full trend analysis. Follow Tom Edwards @BlackFin360

Exploring Artificial Intelligence & Robotics

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon explores the merging of artificial intelligence and robotics as a part of the Innovation to Reality™ content series. This video discusses the topics of Defining robotic intelligence Emotive robotics as a key to connection with humans Where robots powered by AI …

Amazon Spark Analysis

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes the launch of Amazon Spark and discusses the potential connection to conversational commerce through messaging. The video starts with an overview of the newly launched Amazon Spark, which is a mashup of discovery and inspiration features of Pinterest, combined with …

Artificial Intelligence & The 4P’s of Marketing

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon discusses how the 4 P’s of marketing; Product, Price, Place & Promotion will need to evolve as intelligent systems redefine how we advertise and connect with consumers. Understanding Psychographics, Predictive APIs, working through Proxy’s and Pervasive intelligent environments represent a new …