Harnessing the Power of GPT for CPG & Retail
Tom Edwards discusses how to harness the power of GPT for CPG & Retail
Episode #44 E-Commerce Business Podcast
Futurist Tom Edwards joins the E-Commerce Business Podcast to discuss the latest trends in E-commerce AI, Gaming, Emerging Tech and more.
Futurithmic Podcast – Tom Edwards
Futurithmic – ( Podcast Interview) – Experiential Computing, 5G, AI & more. Tech titan Tom Edwards of BlackFin360 talks about how the blurring of the lines between technology and culture is only going to grow as AI, AR, and 5G become embedded in our physical spaces to replace our smartphones. Connecting the dots of the technology of …
Facebook F8 Recap & Reaction
A quick reaction & recap video with highlights from today’s Facebook F8 event. The macro theme was the future is private and it was all about Facebook’s approach to privacy and it’s product suite. Messenger is going to play a starring role, advances with Instagram and commerce, further maturing of Facebook’s AR toolset, new and …
19 Trends for 2019
As technology seamlessly integrates into our lives we will continue to move towards a time when our technology adapts to us vs. us inputting into the technology. 2019 will accelerate the convergence of experiences. The shift from desktop and mobile to voice, vision and touch fueled by intelligent systems will be a key focus for …
CES 2019 Full Event Recap
Tom Edwards & Ian Beacraft recap highlights of the 2019 Consumer Electronics Show. Highlight Time stamps: Press conference highlights 0:21AI Everywhere 1:22Voice Based Ecosystems 2:13Framing AR 3:018K & Shift to Multimodal 4:20Experiential Design 5:33 Follow Tom Edwards @BlackFin360 & Ian Beacraft @Ianbcraft
Apple WWDC 2018 Recap & Analysis
Immediate reaction and analysis to the Apple WWDC 2018 Developer keynote by Tom Edwards, Ad Age Marketing Technology Trailblazer and keynote speaker. This video outlines Apple’s announcements tied to iOS12, AR Kit 2, Animoji & Memoji, updates to Facetime, Siri Shortcuts and much more. Follow Tom @BlackFin360
SXSW 2018 Video Recap
Epsilon Agency’s Tom Edwards, Chief Digital & Innovation Officer, Ian Beacraft, Group Director, VP Digital Strategy and Steve Harries, VP, UX & Innovation share key takeaways from SXSW including why it was all about the immersive experiences. Follow Tom @BlackFin360
In The News: AdExchanger & F8
I was recently asked by Ad Exchanger to provide my thoughts tied to announcements made at Facebook’s 2019 F8 developer conference. Here is a link to the published Ad Exchanger article. My full commentary is outlined below: (Ad Exchanger) Does this “privacy vision” feel sincere or is Facebook cleverly positioning its shift? (TOM) I feel …
2019 Trends Digital Twins & Spatial Computing
One of the bigger trends in 2019 will be tied to Digital Twins… but why? Here is a full video breakdown. WHAT ARE DIGITAL TWINS A digital twin refers to a digital replica or model of a physical asset (physical twin), processes, people, places, systems and devices that can be used for various purposes such …
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SXSW 2018 – Augmented Reality Audio
As the experiences for SXSW 2018 begin to kickoff, one of the first stops was at the Bose Augmented Reality Audio experience. The experience starts with a video outlining various use cases tied to voice based Augmented Reality. The trick here though is that there is not a visual aspect to the experience. It’s all …
SXSW 2018 Sony Wow Studio
Over the past few years, one of the most consistent brands across trade shows (CES, MWC, SXSW) has been Sony. I have been impressed with their strategy to evolve experience interfaces beyond mobile through voice, vision and touch. At SXSW 2018, Sony’s experience is a showcase of multi-modal interfaces. From interactive projectors, AR & VR …
MarTech Conference Tom Edwards Keynote
I recently had the privilege to deliver the Evolution of Experience keynote at MarTech West 2018. For this event, I tailored the Evolution of Experience, E^3 talk tied to Empower, Exponential and Enhance to focus on Gen Z & Computer Vision, The evolution of the camera from capture to communication and much more. Empower is looking at how accessibility to mobile technology …
Financial Brand Forum Tom Edwards Keynote
I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Financial Brand Forum. For this event, I tailored the Evolution of Experience, E^3 talk tied to Empower, Exponential and Enhanced to focus on Data, Artificial Intelligence, Multi-Modal and the New 4 P’s of AI marketing, and much more. Empower is looking at how accessibility to mobile technology has led to …
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REX Executive Roundtables IHRSA Keynote
I recently had the privilege to deliver the Evolution of Experience keynote for the REX Executive Roundtable group at the San Diego Zoo. This was a lead-up event to recent IHRSA 2018 conference. For this event, I tailored the Evolution of Experience, E^3 talk tied to Empower, Exponential and Enhance to bring examples relevant for the evolution of experience in the fitness industry. Here …
Viva Fresh Expo Tom Edwards Keynote
I recently had the opportunity to deliver a version of the Evolution of Experience talk as a keynote during the Viva Fresh Expo in San Antonio, Texas. The first half of the talk explored the rise of Amazon and it impacts on consumer behavior and retail experiences. Then the presentation shifted into the full Evolution …
In The News: iPhone X & Augmented Reality
I had an opportunity to discuss the upcoming release of the iPhone 8 & X with AdExchanger. From machine learning to augmented reality, here is the full commentary. Is Apple becoming more data-driven with the growing focus on Siri and personalization? Machine Learning was one of the most prominent topics during the keynote event. Apple …
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Dr. Pepper Media Masters Keynote
I had the privilege of presenting to the Dr. Pepper Snapple Group marketing organization today via a Keynote format on the topics of data & the evolution of experience during their Media Masters event. The first half of the hour-long talk explored how Epsilon Agency approaches data and data design. Highlighting our work with structured …
Apple iPhone X & The Evolution of Experience
Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes today’s Apple iPhone X event through the lens of the E^3 framework of Empower, Enhance, and Environment. This framework and subsequent examples build a vision towards the future highlighting the exponential acceleration of experience through the merging of intelligent systems …
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E^3 Evolution of Experience – Empower
Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon highlights the first pillar of the E^3 framework, Empower in Video 2 of 4 in the Innovation to Reality™ content series. This series will highlight the evolution of Experience through the E^3 framework of Empower, Enhance, and Environment. The E^3 framework …
Gen Z & Computer Vision Ad:Tech Spotlight
Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon discussed Gen Z, Computer vision and the evolution of experience at Ad:Tech NY 2017. This video is the presentation content prepared for Ad:Tech New York 2017, featuring proprietary research tied to Gen Z and the evolution of experience. Over the coming months, …
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F8 2017 Live Recap
Coming to you live from San Jose and Facebook’s F8 conference. Here is a recap of day 1. From the camera as the first AR platform to AI & Social VR. Follow Tom Edwards @Blackfin360
Google I/O 2017 Live
Coming to you live from San Francisco and Google’s I/O conference. Here is a recap of some of the key highlights. From their shift from mobile first to AI first, the launch of Google Lens, computer vision as the next form of computing, and the digitally augmented future. Follow Tom Edwards @BlackFin360
Facebook F8 Full Recap & Analysis
I look forward to Facebook’s F8 developer conference each year. It’s a great opportunity to see how Facebook is prioritizing and adjusting their 10 year road map based on shifting consumer behavior and new advancements in technology. What was fascinating about this years conference is the rate they are accelerating the convergence of technologies that …
In The News: Advertising Age Virtual Reality
I recently provided commentary to Advertising Age discussing the potential impact of Facebook shutting down it’s VR studio. Here is my full commentary: Facebook shut down its VR studio. What kind of message do you think this sends to marketers, brands? I take it as a good sign that Facebook is divesting in original content …
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5 Midyear Trends to Watch in 2017
2017 has seen a rapid acceleration of technology trends. Of the 50+ trends observed from CES, MWC, SXSW, F8, Google I/O and more, here are the top 5 midyear trends that I am closely monitoring heading into 2018. 1) MOBILE FIRST TO AI FIRST For the past few years, Facebook, Google and other industry heavy weights …
Apple WWDC 2017 Full Recap
When I think of Apple, 3 things come to mind: Industrial design of it’s hardware, interoperability across products, and of course millions of apps. After WWDC 2017, I need to add artificial intelligence (AI) enabled experiences, device level privacy and a new focus on augmented reality. Here is the Full Recap: AI was a the …
Google I/O 2017 Full Recap
This week I had the opportunity to attend the Google I/O conference in Mountain View, California. It was an incredibly compelling event as Google shifted their focus as a company from mobile first to AI first. This means that all products will be redefined and enhanced through various forms of AI. This includes the Google …
VB: 5 Marketing Trends Surfacing at SXSW Interactive 2016
I was recently asked by Venture Beat to provide insight into 5 marketing trends that I saw surfacing while on the ground at SXSW Interactive this year. This is a repost of the article: SXSW Interactive 2016 kicked off this week with thousands of marketers descending upon Austin, Texas for food, fun, and a glimpse …
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7 Ways AI will Enhance Marketing
For the past 12 months, my Epsilon team and I have focused on multiple facets of artificial intelligence (AI) with data as the primary fuel that powers key insights. We have leveraged machine learning, natural language processing, predictive APIs, and neural networks to uncover consumer truths that previously would have taken weeks or months to …
VB: 5 Technologies You Should Watch For at CES 2016
I was recently asked by Venture Beat to provide insight into 5 potential technologies that I would be excited to see at CES 2016. The 2016 Consumer Electronics Show kicks off in just a few weeks, and we marketers will get a glimpse of new technologies that will impact how we talk to our audiences. …
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Volkswagen Augmented Reality
Integration of Augmented Reality experiences into marketing programs has been on the rise over the past few years. Previously I wrote on the topic of Augmented Reality & Brands. On a recent trip to Canada I met with our Toronto team and we discussed a recent Red Urban execution for Volkswagen Canada. Red Urban incorporated …
Speaking Engagements
As a speaker, Tom is dynamic, focused on future-proofing business while delivering results today. He has a deep understanding of marketing, technology, and consumer behavior that translates to all audiences. Tom regularly speaks on the convergence of culture and technology through the lens of fun and relatable pop culture moments (Star Wars, Fortnite, The Matrix) …
Adjunct Professor & Lecturer
Over the course of my 23-year career, I’ve had the privilege of integrating real-world digital strategy into academic classrooms, educating thousands of students across multiple universities. I’ve had the opportunity to cover a wide range of topics, from marketing and advertising to consumer behavior and digital transformation. By bridging the gap between theory and practice, …
Augmented Reality a Reality for Brands
What do you think of when you hear the term Augmented Reality? Do you flash back to Tom Cruise in Minority Report? Or more recently Tony Stark in Iron Man 2 manipulating 3D objects? The prevailing thought until recently has been more style over substance. Some brand teams consider it is a nice gimmick to …
