BlackFin360 – Innovation To Reality
Tom Edwards is a professional futurist and keynote marketing technology speaker covering data, digital, artificial intelligence, marketing technology and emerging media trends
Welcome to Tom Edwards keynote speaker spotlight page. Here you will find reviews and recaps of recent events. Book Tom for your next event today! Over the course of twenty years, Tom has occupied various prestigious positions, serving twice as both a Chief Digital Officer and a Chief Marketing Officer, as well as taking on …
Over the years, Tom Edwards of BlackFin360 has discussed the role of emerging technology and how it intersects with consumer behavior through many media outlets. Below is an aggregated list of previous discussions, interviews, panels and podcasts. Tom regularly provides thought leadership and industry commentary via business and advertising publications, live shows, and podcasts across …
Welcome to Tom Edwards keynote speaker spotlight page. Here you will find reviews and recaps of recent events. Book Tom for your next event today! Over the course of twenty years, Tom has occupied various prestigious positions, serving twice as both a Chief Digital Officer and a Chief Marketing Officer, as well as taking on …
I had the pleasure of speaking during today’s Brand Activation Summit in NYC. I joined an esteemed panel that was comprised of a CEO, CMO and I (CDO) to discuss thriving in the age of digital disruption. My topics ranged from the role of the Chief Digital Officer to vertical specific discussions tied to the …
I recently participated in a panel for Mobile Media Summit in NYC as a part of advertising week. The discussion was primarily focused on all facets of geo-location as well as a deep dive into the role beacons can play to connect with consumers in real-time. Below are a few territories that I touched on …
I had the pleasure of moderating a Brand Innovators Future of Consumer Experience panel discussion this morning. The panel was comprised of key execs from Southwest Airlines, Brinker International (Chili’s) and JCPenney. The topic was Customer Experience 2020: Omnichannel Retailing and Loyalty. Our discussion centered around each panelists approach to connecting with today’s consumer and how …
I recently participated in a MediaPost event discussing the Internet of Things and Beacons. Chuck Martin recapped the event, including quotes from my fellow panelists in the article below. Follow Tom Edwards @BlackFin360
On February 10th I was a part of a Media Post panel discussing the Internet of Things and how beacons can be leveraged by brands to create value. The discussion focused on going beyond the beacon trigger and creating new models of in-store creative advertising that connect physical to digital. We touched on strategy, creative, …
On February 10th, I will be in Chicago joining a panel discussing beacons at MediaPost’s Internet of Things: Beacons conference. If you are in the area it will be a great day of discussion. Follow Tom Edwards @BlackFin360
I had the opportunity to speak on a MediaPost panel this morning discussing end-to-end beacon solutions and how to leverage the data gathered to create authentic and relevant connections with consumers. It was a lively discussion touching on a number topics. The panel kicked off with a discussion about what the low hanging fruit is …
Recently, I was asked by Mobile Commerce Daily to provide commentary about the recent iBeacon pilot by Tesco. What makes this pilot unique is the focus on customer service vs. beacon focused sales. Follow Tom Edwards @BlackFin360
