BlackFin360 – Innovation To Reality
Tom Edwards is a professional futurist and keynote marketing technology speaker covering data, digital, artificial intelligence, marketing technology and emerging media trends
I was recently asked by ClickZ for commentary about what role chatbots can play for e-commerce. Are Chatbots the future or fad? I am a believer that chatbots are a key element in the creation of conversational user experiences and will become core to the messaging experience. Chatbots will introduce new interaction models with new …
Over the 15 years of my digital career, I have witnessed significant technological innovation and massive shifts in consumer behavior based on the impact of innovation. Highlights include the evolution of the personal computer, the now ubiquitous smartphone, and the explosion of consumer-centric social media. Looking to the near future, the current rate of exponential …
Continue reading “Emotive Robots Key to Unlocking IOT Potential”
Tom Edwards explores different AI Archetypes such as reactive AI, limited memory AI, theory of mind AI, self-aware AI, artificial general intelligence.
Tom Edwards recaps his top ten takeaways and trends from CES 2023.
Tom Edwards outlines key 2023 trends that will influence industries, especially Pharma.
Below is a full recap of key trends from SXSW Interactive 2019. From the ever-expanding spatial computing landscape, electric scooters, activations, robots & AI, the not so silent voice wars and so much more. It’s all here. Follow Tom Edwards @BlackFin360
During SXSW 2018 I had the opportunity to discuss “How Artificial Intelligence is Transforming Marketing“. The session was in partnership with Oculus360 & their CEO, John Dubois. John and I discussed our collaborations with machine learning applied to various categories, including eSports and how to align unstructured & structured data. Here is a recorded webinar that we …
I was recently asked by Advertising Age to provide my thoughts on a number of topics related to SXSW of years past and what to expect in 2018. Here is the commentary that was included in the digital and print version: Here is the full commentary I provided to AdAge: AdAge – How many times …
Tom Edwards, futurist and Ad Age Marketing Technology Trailblazer explores the merging of artificial intelligence and robotics as a part of the Innovation to Reality™ content series. This video discusses the topics of Defining robotic intelligence Emotive robotics as a key to connection with humans Where robots powered by AI will have the greatest impact …
Continue reading “Exploring Artificial Intelligence & Robotics”
I had the privilege to speak and host Epsilon Symposium 2017. With hundreds of clients in attendance, I was tasked with discussing the role of artificial intelligence across Epsilon and Conversant as well as tease examples of emerging technology that my team and I are working on. Here are the key highlights I discussed during …
2017 has seen a rapid acceleration of technology trends. Of the 50+ trends observed from CES, MWC, SXSW, F8, Google I/O and more, here are the top 5 midyear trends that I am closely monitoring heading into 2018. 1) MOBILE FIRST TO AI FIRST For the past few years, Facebook, Google and other industry heavy weights …
I look forward to Facebook’s F8 developer conference each year. It’s a great opportunity to see how Facebook is prioritizing and adjusting their 10 year road map based on shifting consumer behavior and new advancements in technology. What was fascinating about this years conference is the rate they are accelerating the convergence of technologies that …
I was recently interviewed by eMarketer about wearables in 2017 and how they are trending for marketers as they evaluated the future forecast of wearables. The full report is available to eMarketer PRO subscribers. My summarized commentary is that most of the client demand I have experienced over the past few years has been web …
Continue reading “In The News: eMarketer Wearables Forecast”
What a great show! Mobile World Congress is when the tech world converges on Barcelona, Spain to discuss the ever expanding domain of mobile. I was excited to attend this years event for three reasons: speaking engagement, conducting tours for media and live streaming on behalf of Epsilon. This post will focus on a comprehensive …
For the past 12 months, my Epsilon team and I have focused on multiple facets of artificial intelligence (AI) with data as the primary fuel that powers key insights. We have leveraged machine learning, natural language processing, predictive APIs, and neural networks to uncover consumer truths that previously would have taken weeks or months to …
I recently sat down with Jeffrey Hayzlett of C-suite TV for the first episode of season 7 for Executive Perspectives live. He recently wrote a piece for Entrepreneur.com outlining 5 business trends that will take off in 2017. Jeffrey referenced our conversation regarding automation of conversational experiences through artificial intelligence. The infusion of voice-based technology …
I recently attended Facebook’s F8 developer conference in San Francisco and the event did not disappoint. Mark and the Facebook team outlined their approach to a ten year roadmap, launched the highly anticipated Messenger chat bot beta and showcased their first concepts of a social virtual reality experience. The presentation below covers: • The 10 year …
Today at F8, Facebook made the formal announcement to beta launch 3rd Party Chat bot support for Facebook Messenger. I have written a few articles on this topic and have consolidated the thinking into an eBook. Social media—and now social messaging—is a path to understanding and being in a relationship with your customers. Social messaging …
I had the pleasure of speaking during today’s Brand Activation Summit in NYC. I joined an esteemed panel that was comprised of a CEO, CMO and I (CDO) to discuss thriving in the age of digital disruption. My topics ranged from the role of the Chief Digital Officer to vertical specific discussions tied to the …
On March 17th Facebook rolled out a simple update to Messenger just in time for March Madness. By simply using the basketball emoji in Messenger a user can play a simple swipe and shoot mini game directly within the Messenger app experience. This very simple integration could very well show the future for how brand …
Continue reading “An Emoji Basketball Could Be The Future of Marketing”
I was recently asked by Venture Beat to provide insight into 5 marketing trends that I saw surfacing while on the ground at SXSW Interactive this year. This is a repost of the article: SXSW Interactive 2016 kicked off this week with thousands of marketers descending upon Austin, Texas for food, fun, and a glimpse …
Continue reading “VB: 5 Marketing Trends Surfacing at SXSW Interactive 2016”
Each year I make the annual trek to SXSW Interactive. With so much content to consume, events to attend and experiential installations to see even conference veterans can get overwhelmed prioritizing where to start. One of the highlights from SXSW past is meeting a sleeping Grumpy Cat. With this in mind my team and I …
I was recently asked by Venture Beat to provide insight into 5 potential technologies that I would be excited to see at CES 2016. The 2016 Consumer Electronics Show kicks off in just a few weeks, and we marketers will get a glimpse of new technologies that will impact how we talk to our audiences. …
Continue reading “VB: 5 Technologies You Should Watch For at CES 2016”
For my family summer brings cookouts, movies & travel. This past weekend I was one of the thousands to see the latest entry in the Transformers movie franchise. I have been a fan of the series since it’s debut in 1984. Seeing the dinobot Grimlock on the big screen was something I was VERY excited …
I recently attended the first ever Pinterest Partner Marketing Summit in NYC. This invite only event unveiled their emphasis on developing a strong partner program and also served as an opportunity to introduce new staff to the Pinterest partner team, new resources for brands and agencies and best practices to maximize the platform. There were …
It is great to be back in Dallas! CES 2008 was a great event. From the Bill Gates hilarious “last day video” to all of the robots, gadgets and celebrities. CES is a definite must attend event for any tech/gadget lover. Being the avid gamer that I am I was disappointed that there was not …
Hello from Las Vegas. Today was another eventful day in Las Vegas. For most of the day I met again with the Microsoft High Tech Sales teams. Later in the day we did hit the expo floor here in the Venetian. The Panasonic “life wall” presentation was the most impressive of the day. About 10% of …
I was a young guy in 1977 and my very first movie in a theater was Star Wars episode IV. I have been hooked for the past 30 years. Of course I bought into the merchandise and had quite a collection back in the day. I was never a fanatic or superfanboy, but I did enjoy all …