Blending Reality As An AI Avatar
Tom Edwards, Futurist & Chief Digital & Data Officer is being recorded and will be converted into an AI Avatar via Synthesia IO.
Harnessing the Power of GPT for CPG & Retail
Tom Edwards discusses how to harness the power of GPT for CPG & Retail
Generative AI & ChatGPT
Futurist Tom Edwards discusses the rise of Generative AI and its implications for pharmaceutical marketing, creativity, prompt engineering, and key considerations tied to visual and text-based large language models Dall-e, GPT, and OpenAI’s chatbot, ChatGPT.
NAPSL 2022 KEYNOTE
Futurist Tom Edwards delivers his keynote Innovation to Reality during the 2022 NAPSL conference.
2023 Trend Report
Tom Edwards outlines key 2023 trends that will influence industries, especially Pharma.
OMC Hive Podcast
I recently had the opportunity to sit down with the OMC Hive Podcast to talk about why I chose to come back to Omnicom.
10 Takeaways from CES 2023
Tom Edwards recaps his top ten takeaways and trends from CES 2023.
2022 Evolution of Experience Live Keynote
Recap of Tom Edwards 2022 Evolution Of Experience Keynote in Maui, Hawaii
Evolution of Experience Keynote – NextPharma
I recently had the opportunity to deliver the opening keynote for the Vii Health Next Pharma Summit AI & Personalization Masterclass event. I presented the full evolution of experience and how to shift towards an experience mindset keynote. The talk highlighted how emerging technology and consumer behavior blur the line between physical and digital reality …
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2020 Digital Marketing Professional Award
Tom Edwards was recently recognized as the Digital Marketing Professional of the Year during the 2020 CX Digital Summit.
50 Most Influential Business Leaders In Tech
Tom Edwards, Chief Digital Officer Omnicom Health Group was recognized as a top 50 most influential business leaders in tech 2021.
2020 CX Digital Summit
I recently had the opportunity to speak to an amazing Indian audience during the 2020 CX Digital Summit. I delivered an updated version of the Innovation To Reality Keynote focusing on CX and how consumer behavior drives engagement. The talk focused on the impact of Gen Z consumer behavior and their expectations tied to the …
Innovation To Reality Recap
Leo Clifford of the Telco Global Forum wrote a recap of my recent Innovation To Reality talk here it is reposted below. Empower. Exponential. Enhanced. These are the three words that Tom Edwards of Blackfin360 – a data-driven digitally centric marketing technology executive and professional futurist speaker – uses to describe the evolution of experience …
Episode #44 E-Commerce Business Podcast
Futurist Tom Edwards joins the E-Commerce Business Podcast to discuss the latest trends in E-commerce AI, Gaming, Emerging Tech and more.
Business Access Podcast Episode 15
I recently had the opportunity to join Thiago Desouza on his Business Access Podcast. We had an incredibly in-depth conversation across a variety of topics. From passions that have driven my career, technology, and marketing impact post-pandemic, gaming, GenZ, generational gaps, and the future of consumer experience. Timestamps and topics below. 1:25 – Tom Edwards …
In The News: AdAge & Spotify Voice Ads
I was recently asked my opinion by Advertising Age about Spotify’s recently announced voice-enabled audio ad experience. The user could receive a voice-enabled audio ad promoting a playlist or podcast while listening on the mobile app. The ad encourages new content that can be accessed by saying “Play Now” Here is the recently published article. …
Virtually Speaking Episode #24
I have enjoyed working with Cal Entertainment founder Chris Lee for years as I am an exclusive speaker for Cal Entertainment. We sit down for a fun discussion that covers a lot of ground. We talk about trends across data, AI, gaming, spatial computing, new form factors beyond mobile, as well as some fun with …
FB Messenger & Evolving CRM Strategy
I recently attended Facebook’s F8 developer conference. One of the more compelling sessions discussed Facebook Messenger’s role in lead generation, consideration, and re-engagement. This video is my assessment and analysis of the content presented and additional perspective for marketers looking to capitalize on Facebook Messenger’s shift towards the center of the Facebook product suite. These …
Algorithms, Affinity & Advertising in the 2020s
Recently, I was on-site at one of the worlds largest manufacturers discussing the convergence of experiences and delivering 2 sets of my Innovation to Reality talk. This session sparked a number of questions from privacy, data and how advertising will look in the 2020s and that is the basis of the commentary below. My personal …
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Headliner Keynote – Industry 4.0
I recently had the opportunity to provide the opening keynote for the University of Alabama EMBA Alumni Network Summit discussing trends tied to Industry 4.0. This is the latest version of the InnovationToReality talk series covering all facets of consumer behavior and emerging technology. It was a fun and highly interactive keynote session! We discussed …
Tom Edwards Q&A with EDgage Magazine
I recently had an opportunity to sit down with EDgage Magazine to discuss emerging technology trends tied to the technology landscape today, how technology will evolve, the role of gaming and esports, tech impact on higher education, marketing and the future of technology, and 2020 trends. This is a repost of the full interview. Give …
TripleClix Gaming/Marketing Podcast
I was recently in LA and sat down with Chris Erb, founder of TripleClix, an amazing boutique video game marketing agency. I have known Chris for almost a decade and we have collaborated on a lot of fun programs over the years. When Chris asked me to be guest #1 on his new podcast I …
Disruption Preparing for Tomorrow Book Release
In honor of Amazon Prime Day, I wanted to highlight a book that I recently contributed to called Disruption, Preparing for Tomorrow. I recently had the opportunity to deliver the opening keynote at the U.S. Chamber of Commerce in Washington, DC during the Innova-con conference. I provided a tour of tomorrow and highlighted the coming …
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2019 Professional of the Year Marketing & Emerging Technology Award
I was recently honored by Strathmore Worldwide as their 2019 Professional of the Year for both the Marketing and Emerging Technology. I am incredibly humbled and appreciative of the award. Follow Tom Edwards @BlackFin360 via YouTube, Instagram, and Twitter
Futurithmic Podcast – Tom Edwards
Futurithmic – ( Podcast Interview) – Experiential Computing, 5G, AI & more. Tech titan Tom Edwards of BlackFin360 talks about how the blurring of the lines between technology and culture is only going to grow as AI, AR, and 5G become embedded in our physical spaces to replace our smartphones. Connecting the dots of the technology of …
DFWIMA Headliner Keynote
I recently had the opportunity to provide the opening keynote for the Dallas Fort Worth Interactive Marketing Association discussing trends tied to evolving consumer experiences. This is the latest version of the InnovationToReality talk series covering all facets of consumer behavior and emerging technology. It was a fun and highly interactive keynote session! We discussed how Star …
Path To Purchase Expo 2019 Keynote
I had the opportunity to provide a keynote on tech innovation for the 2019 Path to Purchase Expo in Chicago yesterday. It was a great crowd, high energy, and with a 30-minute timeslot, we had to cover a lot of ground! The focus of the talk was discussing the coming waves of technology and how …
2019 Tech Titans Technology Advocate Award
Last night my wife and I attended the 2019 Tech Titans Awards Gala. I was a finalist for the Technology Advocate award. This award recognizes a technology advocate/champion for their outstanding leadership in assisting, advancing or accelerating the performance of technology companies and/or the technology community. It was a really fun night. The Tech Titans …
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Google I/O 2019 Trends & Analysis
Here is a quick reaction & recap video with highlights from today’s Google I/O 2019 event. Google continues to build towards an ambient future. The most exciting announcements were tied to the consolidation of augmented reality, computer vision and 3D experiences directly into search results, the next iteration of Google Duplex for the web that …
Dallas Business Journal Tech Titan Interview
I was recently interviewed by the Dallas Business Journal for the upcoming 2019 Tech Titans awards show. I am a finalist in the technology advocate category and looking forward to the event! Here is a link to the full interview. Here is a repost of the full article Tom Edwards of BlackFin360 is a finalist in …
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Tom Edwards TEDx Talk now on TED.com
A standout moment in my speaking career occurred in 2018 when I delivered a TEDx talk. Since then, the talk has steadily gained views and is now showcased on TED.com. I am both thrilled and humbled to see my work recognized in this way. Follow Tom @BlackFin360 across YouTube, Twitter or Instagram
In The News: AdExchanger & F8
I was recently asked by Ad Exchanger to provide my thoughts tied to announcements made at Facebook’s 2019 F8 developer conference. Here is a link to the published Ad Exchanger article. My full commentary is outlined below: (Ad Exchanger) Does this “privacy vision” feel sincere or is Facebook cleverly positioning its shift? (TOM) I feel …
National Retail Federation 2019 Trends
Here is a full recap of key trends from the 2019 National Retail Federation Conference. Follow Tom Edwards @BlackFin360 via YouTube, Instagram, and Twitter
Mobile World Congress 2019 Trend Recap
I recently had the opportunity to partner with Nokia to cover Mobile World Congress 2019. From highlighting key elements of their brand messaging around 5G, amplifying content from analyst meetings to on-camera work on the show floor. I really enjoyed partnering with Nokia. Today, my full #MWC19 recap was posted on Futurithmic.com the recap views …
Print Innovation Exchange Headliner Keynote
I recently had the opportunity to headline the 2019 Print Innovation Exchange in Minneapolis, MN. It was a fun and highly interactive keynote session! We discussed how Star Wars, Fortnite, Pixar Movies & The Matrix highlight how emerging technology & and behavior will shift in the near future and how the 5 levels of autonomy …
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United Airlines & Executive Perspective Interview
I recently had the pleasure of sitting down with Jeffrey Hayzlett of C-Suite TV to kick off season 7 of Executive Perspectives. We discussed digital disruption, conversational experiences, artificial intelligence and best practices for leveraging data to connect with consumers. Now, I have heard from multiple sources that the interview is available On-demand on domestic …
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ZDNet Interview: 2019 Trends
I recently had the opportunity to be a guest on the Tonya Hall show. Tonya is a contributor to CBS Interactive properties such as ZDNet and Tech Republic. Our discussion touches upon a number of currently trending topics such as artificial intelligence, spatial computing, voice assistants, proxy marketing, digital twin, 8K and much more. Here is the full interview.
NextGen Ninja Show
I recently had the opportunity to join the NextGen Ninja Show. Host Kory Farooquie and I discuss a number of topics from data, humans over hype, humans vs. AI, dealing with disruption, GenZ, the future and more. Follow Tom Edwards @BlackFin360 via Twitter, Instagram, YouTube
SXSW 2019 Interactive Trend Recap
Below is a full recap of key trends from SXSW Interactive 2019. From the ever-expanding spatial computing landscape, electric scooters, activations, robots & AI, the not so silent voice wars and so much more. It’s all here. Follow Tom Edwards @BlackFin360
Facebook F8 Recap & Reaction
A quick reaction & recap video with highlights from today’s Facebook F8 event. The macro theme was the future is private and it was all about Facebook’s approach to privacy and it’s product suite. Messenger is going to play a starring role, advances with Instagram and commerce, further maturing of Facebook’s AR toolset, new and …
CES 2019 Full Event Recap
Tom Edwards & Ian Beacraft recap highlights of the 2019 Consumer Electronics Show. Highlight Time stamps: Press conference highlights 0:21AI Everywhere 1:22Voice Based Ecosystems 2:13Framing AR 3:018K & Shift to Multimodal 4:20Experiential Design 5:33 Follow Tom Edwards @BlackFin360 & Ian Beacraft @Ianbcraft
Carnegie Dartlet Keynote
What a great week! From the OnCon Icon Awards to delivering a keynote during the 2019 Carnegie Dartlet Conference, it was a great week in Orlando! What was great about #CarnegieConf, besides the fact that it was hosted at Walt Disney World, was the amazing audience of higher education professionals. They were highly engaged both …
Innova-con Keynote
I recently had the opportunity to deliver the opening keynote at the U.S. Chamber of Commerce in Washington, DC during the Innova-con conference. I provided a tour of tomorrow and highlighted the coming waves of technology based on consumer behavior. The talk discussed disruption and adaptation with concepts, implications, and success strategies based on my …
In The News: Entrepreneur.com RE: What’s Next?
Recently, both Entrepreneur.com and C-Suite Network featured my engaging conversation with Jeffrey Hayzlett. In the interview, we explored the delicate act of balancing present-day marketing strategies while keeping an eye on the future, as well as the potential impact of emerging technologies. Click the image below for the full interview. Follow Tom Edwards @BlackFin360
2019 Trends Digital Twins & Spatial Computing
One of the bigger trends in 2019 will be tied to Digital Twins… but why? Here is a full video breakdown. WHAT ARE DIGITAL TWINS A digital twin refers to a digital replica or model of a physical asset (physical twin), processes, people, places, systems and devices that can be used for various purposes such …
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Trends for 2018 and Beyond
It’s my favorite time of year. No, I am not talking about Santa & reindeer, I am talking about predictions! Here is a full analysis of potential trends to consider heading into 2018 via a non-linear or choose your own adventure video format just click the image below. This video starts with a brief intro, then you …
WMD Podcast: Discussing the Future of AI
I recently had the opportunity to join Eric Hanes on his Words of Mass Disruption podcast. We discussed artificial intelligence for everyday conversation. My goal was to help those who may not be familiar with artificial intelligence to develop a perspective on the topic. We talked about AI, Machine Learning, IOT and digital assistants. Thanks in …
In The News: Shopper Magazine Data Design
Recently, my data design team was featured in Shopper Marketing magazine. We discuss how we leverage artificial intelligence, specifically Machine Learning, to redefine our approach to data analysis and deriving insights. Here is a link to the full article. Follow Tom Edwards @BlackFin360
Financial Brand Forum Tom Edwards Keynote
I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Financial Brand Forum. For this event, I tailored the Evolution of Experience, E^3 talk tied to Empower, Exponential and Enhanced to focus on Data, Artificial Intelligence, Multi-Modal and the New 4 P’s of AI marketing, and much more. Empower is looking at how accessibility to mobile technology has led to …
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SXSW 2018 Artificial Intelligence Event
During SXSW 2018 I had the opportunity to discuss “How Artificial Intelligence is Transforming Marketing“. The session was in partnership with Oculus360 & their CEO, John Dubois. John and I discussed our collaborations with machine learning applied to various categories, including eSports and how to align unstructured & structured data. Here is a recorded webinar that we …
AMA Marketing Technology Virtual Keynote
I recently had the privilege to deliver the Evolution of Experience keynote as the opening session of the recent AMA Marketing Technology Virtual Conference. For this event, I tailored the Evolution of Experience, E^3 talk tied to Empower, Exponential and Enhanced to focus on the camera as a platform, artificial intelligence, multi-modal, and the New 4 P’s of AI marketing. Here is the full …
Google Assistant Actions & Amazon Alexa Best Practices
Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes best practices and points of difference between Google Actions across the Google Assistant ecosystem as well as Amazon Alexa Voice Services. In this video, Tom compares and contrasts Amazon Alexa Skills with Google Actions and discusses feature differences, outlines best …
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Evanta CMO Summit Keynote
I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Evanta CMO Summit in Dallas, Texas. For this event, I tailored the Evolution of Experience, E^3 talk tied to Empower, Exponential and Enhanced to focus on the camera as a platform, artificial intelligence, multi-modal, the New 4 P’s of AI marketing and new themes introduced by the Apple WWDC …
C-Suite TV Tom Edwards Interview on BizTV
Sunday night April 22nd at 6 EDT, my previous interview with Jeffrey Hayzlett and C-Suite TV aired on the BizTV television network. Here is a recap of the discussion. I previously had the pleasure of joining the C-Suite TV team at their San Francisco event and was interviewed by Jeffrey Hayzlett. It was a fun …
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Frito-Lay Boundless Marketing Summit Keynote
I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Frito-Lay Boundless Marketing Summit in Nashville, Tennessee. For this event, I tailored the Evolution of Experience, E^3 talk tied to Empower, Exponential and Enhanced to focus on the camera as a platform, artificial intelligence, multi-modal and the New 4 P’s of AI marketing. Empower is looking at how accessibility to …
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7 Tips To Prep for Public Speaking
Tom Edwards, Ad Age Marketing Technology Trailblazer and TEDx speaker shares 7 tips about preparing for TEDx or any major public speaking event. By focusing your time and effort on knowing your audience, framing and refining your story and following these 7 tips, you will be well prepared to take the stage and deliver a …
In The News: Entrepreneur.com 2018 Trends
I was recently asked to contribute to Entrepreneur.com India discussing key marketing trends for 2018. The article highlights major trends that will continue to advance in 2018. The Camera As a Platform Messaging Apps Evolve System Based Marketing Integration of AI Assistants into Everyday Life Follow Tom Edwards @BlackFin360
E^3 Evolution of Experience – Enhance
Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon highlights the second pillar of the E^3 framework, Enhance in Video 3 of 4 in the Innovation to Reality™ content series. This video is all about how intelligent systems will enhance our world. From all facets of Artificial Intelligence (machine learning, deep learning, natural language …
SXSW 2018 Sony Wow Studio
Over the past few years, one of the most consistent brands across trade shows (CES, MWC, SXSW) has been Sony. I have been impressed with their strategy to evolve experience interfaces beyond mobile through voice, vision and touch. At SXSW 2018, Sony’s experience is a showcase of multi-modal interfaces. From interactive projectors, AR & VR …
Viva Fresh Expo Tom Edwards Keynote
I recently had the opportunity to deliver a version of the Evolution of Experience talk as a keynote during the Viva Fresh Expo in San Antonio, Texas. The first half of the talk explored the rise of Amazon and it impacts on consumer behavior and retail experiences. Then the presentation shifted into the full Evolution …
