E^3 Evolution of Experience – Environment & Synthetic Reality

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon highlights the third pillar of the E^3 framework, Environment in Video 4 of 4 in the Innovation to Reality™ content series. This video outlines how our world is shifting towards synthetic reality with the convergence of location, computer vision and mixed …

E^3 Evolution of Experience – Enhance

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon highlights the second pillar of the E^3 framework, Enhance in Video 3 of 4 in the Innovation to Reality™ content series. This video is all about how intelligent systems will enhance our world. From all facets of Artificial Intelligence (machine learning, deep learning, natural language …

E^3 Evolution of Experience – Empower

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon highlights the first pillar of the E^3 framework, Empower in Video 2 of 4 in the Innovation to Reality™ content series. This series will highlight the evolution of Experience through the E^3 framework of Empower, Enhance, and Environment. The E^3 framework …

United Airlines & Executive Perspective Interview

I recently had the pleasure of sitting down with Jeffrey Hayzlett of C-Suite TV to kick off season 7 of Executive Perspectives. We discussed digital disruption, conversational experiences, artificial intelligence and best practices for leveraging data to connect with consumers. Now, I have heard from multiple sources that the interview is available On-demand on domestic …

Tom Edwards Marketing Speaker

Tom is a dynamic speaker with a deep understanding of technical detail but translates to all audiences. Tom speaks regularly on the convergence of technology and consumer behavior via artificial intelligence through his platform Innovation to Reality™. From Star Wars, Fortnite, The Matrix to the impact of Gen Z, the camera as the next marketing platform, …

SMU Temerlin Advertising Institute Interview

I recently had the privilege to be interviewed by the SMU Temerlin Advertising Institute team for the TAI blog. This is a repost of the interview discussing various topics tied to teaching, career advice, and how the advertising industry has shifted over the years. Professor Tom Edwards is teaching capstone course ADV 4399 Advertising Campaigns for …

SXSW Interactive 2017 Trend Recap

This past week, over 30,000 digitally centric professionals, including myself and Ian Beacraft, descended on Austin, Texas for SXSW Interactive 2017. Our focus was to meet with key strategic partners, gauge emerging trends, monitor product launches and most importantly create content and POVs. Content included a comprehensive text based trend recap download, live streaming from the …

LIVE: SXSW Interactive 2017 Recap

Here is a video recap shot live from the floor of SXSW Interactive 2017 on day 1 on the opening of the tradeshow floor. The video outlines emerging technology and trends tied to Connection, Cognition and Immersion and touches on key territories such as: Conversational Experiences Emotional Intelligence Artificial intelligence vs. Intelligence Augmentation Mixed Reality …

In The News: Entrepreneur.com & AI

I recently sat down with Jeffrey Hayzlett of C-suite TV for the first episode of season 7 for Executive Perspectives live. He recently wrote a piece for Entrepreneur.com outlining 5 business trends that will take off in 2017. Jeffrey referenced our conversation regarding automation of conversational experiences through artificial intelligence. The infusion of voice-based technology …

C-Suite TV Executive Perspectives

I recently had the pleasure of sitting down with Jeffrey Hayzlett of C-Suite TV to kick off season 7 of Executive Perspectives. We discussed digital disruption, conversational experiences, artificial intelligence and best practices for leveraging data to connect with consumers. Follow Tom Edwards @BlackFin360  

C-Suite TV Discussion – Disruption, UX, The Future

This week I had the pleasure of joining the C-Suite TV team at their San Francisco event and was interviewed by Jeffrey Hayzlett. It was a fun discussion as he asked me about the shift from social media to social messaging, strategies to make the shift, voice based experiences, disruption, galactic cannibalism, trends and the …

Tom Edwards Speaker Bio

Tom is a dynamic speaker with a deep understanding of AI, digital marketing, commerce & technical detail but translates to all audiences. Tom speaks regularly on the convergence of technology and consumer behavior via artificial intelligence through his platform Innovation to Reality™. From Star Wars, Fortnite, The Matrix to the impact of 5G, Gen Z, …

YouTube Messenger Launch Analysis

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes the worldwide launch of YouTube messaging as well as previews the path to immersive co-viewing. Today, YouTube launched in-app conversational video sharing functionality that essentially enables conversational threads or messaging within the native YouTube app experience. In this video, Tom …

Symposium 2017

I had the privilege to speak and host Epsilon Symposium 2017. With hundreds of clients in attendance, I was tasked with discussing the role of artificial intelligence across Epsilon and Conversant as well as tease examples of emerging technology that my team and I are working on. Here are the key highlights I discussed during …

Galactic Cannibalism & The Future of Marketing

I have spoken a lot recently about how disruption is the new normal. I recently heard someone compare the last five years as a “supernova” of disruption in terms of the intensity and velocity of change.  With the rise of artificial intelligence, conversational & ambient experiences, connected systems and mixed reality on the horizon we …

Speaking Engagements

Tom is a dynamic speaker with a deep understanding of AI, digital marketing, commerce & technical detail but translates to all audiences. Tom speaks regularly on the convergence of technology and consumer behavior via artificial intelligence through his platform Innovation to Reality™. From Star Wars, Fortnite, The Matrix to the impact of 5G, Gen Z, …