Generative AI & ChatGPT

Futurist Tom Edwards discusses the rise of Generative AI and its implications for pharmaceutical marketing, creativity, prompt engineering, and key considerations tied to visual and text-based large language models Dall-e, GPT, and OpenAI’s chatbot, ChatGPT.

Evolution of Experience Keynote – NextPharma

I recently had the opportunity to deliver the opening keynote for the Vii Health Next Pharma Summit AI & Personalization Masterclass event. I presented the full evolution of experience and how to shift towards an experience mindset keynote. The talk highlighted how emerging technology and consumer behavior blur the line between physical and digital reality …

2020 CX Digital Summit

I recently had the opportunity to speak to an amazing Indian audience during the 2020 CX Digital Summit. I delivered an updated version of the Innovation To Reality Keynote focusing on CX and how consumer behavior drives engagement. The talk focused on the impact of Gen Z consumer behavior and their expectations tied to the …

Business Access Podcast Episode 15

I recently had the opportunity to join Thiago Desouza on his Business Access Podcast. We had an incredibly in-depth conversation across a variety of topics. From passions that have driven my career, technology, and marketing impact post-pandemic, gaming, GenZ, generational gaps, and the future of consumer experience. Timestamps and topics below. 1:25 – Tom Edwards …

FB Messenger & Evolving CRM Strategy

I recently attended Facebook’s F8 developer conference. One of the more compelling sessions discussed Facebook Messenger’s role in lead generation, consideration, and re-engagement. This video is my assessment and analysis of the content presented and additional perspective for marketers looking to capitalize on Facebook Messenger’s shift towards the center of the Facebook product suite. These …

DFWIMA Headliner Keynote

I recently had the opportunity to provide the opening keynote for the Dallas Fort Worth Interactive Marketing Association discussing trends tied to evolving consumer experiences. This is the latest version of the InnovationToReality talk series covering all facets of consumer behavior and emerging technology. It was a fun and highly interactive keynote session! We discussed how Star …

2019 Tech Titans Technology Advocate Award

Last night my wife and I attended the 2019 Tech Titans Awards Gala. I was a finalist for the Technology Advocate award. This award recognizes a technology advocate/champion for their outstanding leadership in assisting, advancing or accelerating the performance of technology companies and/or the technology community. It was a really fun night. The Tech Titans …

Tom Edwards TEDx Talk now on TED.com

A standout moment in my speaking career occurred in 2018 when I delivered a TEDx talk. Since then, the talk has steadily gained views and is now showcased on TED.com. I am both thrilled and humbled to see my work recognized in this way. Follow Tom @BlackFin360 across YouTube, Twitter or Instagram

United Airlines & Executive Perspective Interview

I recently had the pleasure of sitting down with Jeffrey Hayzlett of C-Suite TV to kick off season 7 of Executive Perspectives. We discussed digital disruption, conversational experiences, artificial intelligence and best practices for leveraging data to connect with consumers. Now, I have heard from multiple sources that the interview is available On-demand on domestic …

ZDNet Interview: 2019 Trends

I recently had the opportunity to be a guest on the Tonya Hall show. Tonya is a contributor to CBS Interactive properties such as ZDNet and Tech Republic. Our discussion touches upon a number of currently trending topics such as artificial intelligence, spatial computing, voice assistants, proxy marketing, digital twin, 8K and much more. Here is the full interview.

NextGen Ninja Show

I recently had the opportunity to join the NextGen Ninja Show. Host Kory Farooquie and I discuss a number of topics from data, humans over hype, humans vs. AI, dealing with disruption, GenZ, the future and more. Follow Tom Edwards @BlackFin360 via Twitter, Instagram, YouTube

SXSW 2019 Interactive Trend Recap

Below is a full recap of key trends from SXSW Interactive 2019. From the ever-expanding spatial computing landscape, electric scooters, activations, robots & AI, the not so silent voice wars and so much more. It’s all here. Follow Tom Edwards @BlackFin360

CES 2019 Full Event Recap

Tom Edwards & Ian Beacraft recap highlights of the 2019 Consumer Electronics Show.  Highlight Time stamps:  Press conference highlights 0:21AI Everywhere 1:22Voice Based Ecosystems 2:13Framing AR 3:018K & Shift to Multimodal 4:20Experiential Design 5:33 Follow Tom Edwards @BlackFin360 & Ian Beacraft @Ianbcraft

Innova-con Keynote

I recently had the opportunity to deliver the opening keynote at the U.S. Chamber of Commerce in Washington, DC during the Innova-con conference. I provided a tour of tomorrow and highlighted the coming waves of technology based on consumer behavior. The talk discussed disruption and adaptation with concepts, implications, and success strategies based on my …

In The News: Entrepreneur.com RE: What’s Next?

Recently, both Entrepreneur.com and C-Suite Network featured my engaging conversation with Jeffrey Hayzlett. In the interview, we explored the delicate act of balancing present-day marketing strategies while keeping an eye on the future, as well as the potential impact of emerging technologies. Click the image below for the full interview. Follow Tom Edwards @BlackFin360

In The News: Shopper Magazine Data Design

Recently, my data design team was featured in Shopper Marketing magazine. We discuss how we leverage artificial intelligence, specifically Machine Learning, to redefine our approach to data analysis and deriving insights. Here is a link to the full article.  Follow Tom Edwards @BlackFin360  

Financial Brand Forum Tom Edwards Keynote

I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Financial Brand Forum. For this event, I tailored the Evolution of Experience, E^3 talk tied to  Empower, Exponential and Enhanced to focus on Data, Artificial Intelligence, Multi-Modal and the New 4 P’s of AI marketing,  and much more. Empower is looking at how accessibility to mobile technology has led to …

SXSW 2018 Artificial Intelligence Event

During SXSW 2018 I had the opportunity to discuss “How Artificial Intelligence is Transforming Marketing“. The session was in partnership with Oculus360 & their CEO, John Dubois. John and I discussed our collaborations with machine learning applied to various categories, including eSports and how to align unstructured & structured data. Here is a recorded webinar that we …

AMA Marketing Technology Virtual Keynote

I recently had the privilege to deliver the Evolution of Experience keynote as the opening session of the recent AMA Marketing Technology Virtual Conference. For this event, I tailored the Evolution of Experience, E^3 talk tied to  Empower, Exponential and Enhanced to focus on the camera as a platform, artificial intelligence, multi-modal, and the New 4 P’s of AI marketing. Here is the full …

Google Assistant Actions & Amazon Alexa Best Practices

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes best practices and points of difference between Google Actions across the Google Assistant ecosystem as well as Amazon Alexa Voice Services. In this video, Tom compares and contrasts Amazon Alexa Skills with Google Actions and discusses feature differences, outlines best …

Evanta CMO Summit Keynote

I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Evanta CMO Summit in Dallas, Texas. For this event, I tailored the Evolution of Experience, E^3 talk tied to  Empower, Exponential and Enhanced to focus on the camera as a platform, artificial intelligence, multi-modal, the New 4 P’s of AI marketing and new themes introduced by the Apple WWDC …

Frito-Lay Boundless Marketing Summit Keynote

I recently had the privilege to deliver the Evolution of Experience keynote at the 2018 Frito-Lay Boundless Marketing Summit in Nashville, Tennessee. For this event, I tailored the Evolution of Experience, E^3 talk tied to  Empower, Exponential and Enhanced to focus on the camera as a platform, artificial intelligence, multi-modal and the New 4 P’s of AI marketing. Empower is looking at how accessibility to …

In The News: Entrepreneur.com 2018 Trends

I was recently asked to contribute to Entrepreneur.com India discussing key marketing trends for 2018. The article highlights major trends that will continue to advance in 2018. The Camera As a Platform Messaging Apps Evolve System Based Marketing Integration of AI Assistants into Everyday Life Follow Tom Edwards @BlackFin360

E^3 Evolution of Experience – Enhance

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon highlights the second pillar of the E^3 framework, Enhance in Video 3 of 4 in the Innovation to Reality™ content series. This video is all about how intelligent systems will enhance our world. From all facets of Artificial Intelligence (machine learning, deep learning, natural language …